User-generated content is 42% more effective than branded content and has a whopping 6.9x higher engagement rate than your own branded posts. We’ve discussed both of these stats before, and how using UGC is an absolute must for increasing engagement and a higher conversion rate from your social media advertising.
We’ve done extensive research in order to create a variety of useful posts on the subject of UGC, articles such as the amazing benefits of user-generated content where we examine (you guessed it) the amazing benefits of user-generated content, the basics, what it is, how it can help you, not only in creating and adjusting current campaigns, but also for future campaigns.
The insights into the type of content your users (or target users) love to interact with is invaluable. The audience feedback coupled with unique positioning on social media as well as important things to consider such as acquisition and filtering of UGC (we can’t just take any image we like!) is extremely useful information no matter where you are in terms of understanding and implementing UGC.
Here, we present the most in-depth information you need in order to not only understand the subject and why it’s important but also how to implement UGC into your own marketing campaigns.