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ai max

clock 3 min read

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in advertising automation that puts artificial intelligence in charge of your search strategy. Sounds...

google demand gen campaigns

clock 5 min read

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

search ads 360

clock 5 min read

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Brand Store

clock 4 min read

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

PMax

clock 7 min read

Performance Max: Unleash the power of Google's AI to boost your results

If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...

conversiones con datos de carrito

clock 3 min read

How to optimise your campaigns with cart data conversions in Google Ads

In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...

clock 3 min read

Google Ads Scripts: what are they and how do they work?

In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...

Google Merchant Center Next

clock 6 min read

Google Merchant Center Next: Simplifying e-commerce with AI and Automation

In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...

feed google shopping

clock 6 min read

Complete guide for your Google Shopping feed

Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...

 
 

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