Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
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Navigating the universe of YouTube Audio Ads
With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...
Boosting Search Ads 360 performance: key strategies and practices
Search Ads 360 ads are the key to reaching targeted audiences. This article explores three essential elements to powering your Search Ads 360...
The power of Google Marketing Platform
Integrated tools play a critical role in the success of online marketing. They allow you to collect data more effectively, perform advanced analytics...
Enhanced Conversions and Customer Match: Maximizing Impact
In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...
Optimize your campaigns with Local Inventory Ads (LIA)
In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....
Google Product Category Keys: Visibility for your products
In an environment as competitive as Google Shopping, standing out isn't an option: it's a necessity. And when it comes to visibility, Google Product...
Master Google Consent Mode 2: What you need to know
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
Google Ads for Seasonal Peaks: Strategies to maximize performance
The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
4 min read
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the decline of user-level identifiers, measurement strategies must evolve. GA4 is designed for a...
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4 min read
Navigating the universe of YouTube Audio Ads
With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...
6 min read
Boosting Search Ads 360 performance: key strategies and practices
Search Ads 360 ads are the key to reaching targeted audiences. This article explores three essential elements to powering your Search Ads 360...
4 min read
The power of Google Marketing Platform
Integrated tools play a critical role in the success of online marketing. They allow you to collect data more effectively, perform advanced analytics...
6 min read
Enhanced Conversions and Customer Match: Maximizing Impact
In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...
3 min read
Optimize your campaigns with Local Inventory Ads (LIA)
In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....
5 min read
Google Product Category Keys: Visibility for your products
In an environment as competitive as Google Shopping, standing out isn't an option: it's a necessity. And when it comes to visibility, Google Product...
3 min read
Master Google Consent Mode 2: What you need to know
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
4 min read
Google Ads for Seasonal Peaks: Strategies to maximize performance
The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...
6 min read
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...