Google Ads for Seasonal Peaks: Strategies to maximize performance
The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...
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Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
Google Ads Display Network: Reaching a wider audience with visual ads
In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...
Boost your business success with Google AI
In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...
Basic guide to Search Engine Marketing (SEM)
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
Maximize ROI with Smart Bidding in Google Ads
Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
YouTube Action Campaigns: How do they work?
Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...
4 min read
Google Ads for Seasonal Peaks: Strategies to maximize performance
The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial especially in Google Ads campaigns, where every click counts and every season presents unique...
Read More
6 min read
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
4 min read
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
11 min read
Google Ads Display Network: Reaching a wider audience with visual ads
In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...
3 min read
Boost your business success with Google AI
In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...
9 min read
Basic guide to Search Engine Marketing (SEM)
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
10 min read
Maximize ROI with Smart Bidding in Google Ads
Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...
4 min read
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
4 min read
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
3 min read
YouTube Action Campaigns: How do they work?
Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...