Demand Gen on YouTube: when demand generation becomes performance
For years, brands have invested millions in capturing attention… and only that: attention. The real challenge has always been turning that attention...
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
Optimizing your e-commerce with Google Shopping
Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...
YouTube Shorts, the missing piece in your social ads strategy
Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...
Google Analytics 360: The must-have tool for advanced web analytics
In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...
Basic guide to Search Engine Marketing (SEM)
SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
Google Demand Gen: from discovery to predicting user intent
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...
4 min read
Demand Gen on YouTube: when demand generation becomes performance
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention into action, especially in environments where ad saturation is brutal and users scroll faster than...
Read More
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
5 min read
Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
6 min read
Optimizing your e-commerce with Google Shopping
Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...
4 min read
YouTube Shorts, the missing piece in your social ads strategy
Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...
5 min read
Google Analytics 360: The must-have tool for advanced web analytics
In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...
10 min read
Basic guide to Search Engine Marketing (SEM)
SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...
4 min read
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
3 min read
AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
5 min read
Google Demand Gen: from discovery to predicting user intent
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...