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Google's AI Overview: What it is and how to adapt your digital strategy
The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...
Performance Max: Unleash the power of Google's AI to boost your results
If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...
How to optimise your campaigns with cart data conversions in Google Ads
In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...
Google Ads Scripts: what are they and how do they work?
In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
Complete guide for your Google Shopping feed
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
Google Analytics 360: The must-have tool for advanced web analytics
In today's world, where data is critical to strategic decision making, advanced web analytics tools are indispensable. Google Analytics 360 (GA360)...
Navigating the universe of YouTube Audio Ads
With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...
4 min read
Google's AI Overview: What it is and how to adapt your digital strategy
The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial intelligence feature not only changes how search results are displayed but also redefines how content must...
Read More
7 min read
Performance Max: Unleash the power of Google's AI to boost your results
If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...
3 min read
How to optimise your campaigns with cart data conversions in Google Ads
In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...
3 min read
Google Ads Scripts: what are they and how do they work?
In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...
6 min read
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
6 min read
Complete guide for your Google Shopping feed
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
3 min read
Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
4 min read
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
5 min read
Google Analytics 360: The must-have tool for advanced web analytics
In today's world, where data is critical to strategic decision making, advanced web analytics tools are indispensable. Google Analytics 360 (GA360)...
4 min read
Navigating the universe of YouTube Audio Ads
With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...