Basic guide to Search Engine Marketing (SEM)
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
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What is Smart Bidding and what are its advantages
Smart Bidding is the Google Ads feature that serves to automatically optimise your ad bids based on the likelihood that your ads will generate a...
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
YouTube Action Campaigns: How do they work?
Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...
The keys to Google's Discovery Ads: focus on conversions
Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...
Local Campaigns in Google Ads: What are they and how do they work?
Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google...
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...
Best practices for Google Ads campaigns
Google is not only the most popular search engine in the world, it is also one of the best places to advertise online.
Considering that there are...
What it is and how to get started with Google Ads
Google is not just a search engine, it is the technological giant that has been revolutionising technology for decades with its search engine and the...