Basic guide to Search Engine Marketing (SEM)
SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
Google Demand Gen: from discovery to predicting user intent
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...
Discover Google Search Ads 360: how it works and key features
In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...
How to create a Brand Store to position your brand on Amazon
Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...
Google's AI Overview: What it is and how to adapt your digital strategy
The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...
Performance Max: Unleash the power of Google's AI to boost your results
If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...
How to optimise your campaigns with cart data conversions in Google Ads
In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...
Google Ads Scripts: what are they and how do they work?
In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...
10 min read
Basic guide to Search Engine Marketing (SEM)
SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without unnecessary technicalities or empty promises, how Search Engine Marketing really works in 2025. From the...
Read More
4 min read
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
3 min read
AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
5 min read
Google Demand Gen: from discovery to predicting user intent
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...
5 min read
Discover Google Search Ads 360: how it works and key features
In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...
4 min read
How to create a Brand Store to position your brand on Amazon
Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...
4 min read
Google's AI Overview: What it is and how to adapt your digital strategy
The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...
7 min read
Performance Max: Unleash the power of Google's AI to boost your results
If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...
3 min read
How to optimise your campaigns with cart data conversions in Google Ads
In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...
3 min read
Google Ads Scripts: what are they and how do they work?
In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...