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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Blog

Blog

Google

GA4

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
google shopping

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

Read More
youtube shorts

YouTube Shorts, the missing piece in your social ads strategy

Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...

Read More
GA360

Google Analytics 360: The must-have tool for advanced web analytics

In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...

Read More
SEM

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

Read More

Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...

Read More
ai max

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

Read More
google demand gen campaigns

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
Brand Store

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
GA4

clock 5 min read

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem changed radically. The progressive disappearance of third-party cookies, the rise of privacy as a...

Read More
google shopping

clock 6 min read

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

Read More
youtube shorts

clock 4 min read

YouTube Shorts, the missing piece in your social ads strategy

Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...

Read More
GA360

clock 5 min read

Google Analytics 360: The must-have tool for advanced web analytics

In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...

Read More
SEM

clock 10 min read

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

Read More

clock 4 min read

Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...

Read More
ai max

clock 3 min read

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

Read More
google demand gen campaigns

clock 5 min read

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

clock 5 min read

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
Brand Store

clock 4 min read

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
 
 

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