Google Demand Gen: from discovery to predicting user intent
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...
Google (2)
Discover Google Search Ads 360: how it works and key features
In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...
How to create a Brand Store to position your brand on Amazon
Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...
Google's AI Overview: What it is and how to adapt your digital strategy
The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...
Performance Max: Unleash the power of Google's AI to boost your results
If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...
How to optimise your campaigns with cart data conversions in Google Ads
In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...
Google Ads Scripts: what are they and how do they work?
In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
Complete guide for your Google Shopping feed
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
5 min read
Google Demand Gen: from discovery to predicting user intent
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still exploring, getting inspired, or simply browsing their favorite content on YouTube or Discover. That's the...
Read More
5 min read
Discover Google Search Ads 360: how it works and key features
In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...
4 min read
How to create a Brand Store to position your brand on Amazon
Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...
4 min read
Google's AI Overview: What it is and how to adapt your digital strategy
The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...
7 min read
Performance Max: Unleash the power of Google's AI to boost your results
If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...
3 min read
How to optimise your campaigns with cart data conversions in Google Ads
In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...
3 min read
Google Ads Scripts: what are they and how do they work?
In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...
6 min read
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
6 min read
Complete guide for your Google Shopping feed
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
3 min read
Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...