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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.

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Blog

Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

AI Mode

clock 3 min read

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has launched in Spain the most advanced version of its search engine one that doesn’t just find answers… it ...

GA4

clock 5 min read

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

google shopping

clock 6 min read

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

youtube shorts

clock 4 min read

YouTube Shorts, the missing piece in your social ads strategy

Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...

GA360

clock 5 min read

Google Analytics 360: The must-have tool for advanced web analytics

In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...

SEM

clock 10 min read

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

clock 4 min read

Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...

ai max

clock 3 min read

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

google demand gen campaigns

clock 5 min read

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

search ads 360

clock 5 min read

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

 
 

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