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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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Blog

Blog

Google (2)

ai overview

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
PMax

Performance Max: Unleash the power of Google's AI to boost your results

If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...

Read More
conversiones con datos de carrito

How to optimise your campaigns with cart data conversions in Google Ads

In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...

Read More

Google Ads Scripts: what are they and how do they work?

In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...

Read More
Google Merchant Center Next

Google Merchant Center Next: Simplifying e-commerce with AI and Automation

In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...

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feed google shopping

Complete guide for your Google Shopping feed

Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...

Read More

Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy

In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...

Read More
Migrating to Google Analytics 4: Opportunities and FAQs

Migrating to Google Analytics 4: Opportunities and FAQs

The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...

Read More
youtube audio ads

Navigating the universe of YouTube Audio Ads

With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...

Read More
search ads 360 estrategias

Boosting Search Ads 360 performance: key strategies and practices

Search Ads 360 ads are the key to reaching targeted audiences. This article explores three essential elements to powering your Search Ads 360...

Read More
ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial intelligence feature not only changes how search results are displayed but also redefines how content must...

Read More
PMax

clock 7 min read

Performance Max: Unleash the power of Google's AI to boost your results

If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...

Read More
conversiones con datos de carrito

clock 3 min read

How to optimise your campaigns with cart data conversions in Google Ads

In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...

Read More

clock 3 min read

Google Ads Scripts: what are they and how do they work?

In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...

Read More
Google Merchant Center Next

clock 6 min read

Google Merchant Center Next: Simplifying e-commerce with AI and Automation

In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...

Read More
feed google shopping

clock 6 min read

Complete guide for your Google Shopping feed

Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...

Read More

clock 3 min read

Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy

In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...

Read More
Migrating to Google Analytics 4: Opportunities and FAQs

clock 4 min read

Migrating to Google Analytics 4: Opportunities and FAQs

The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...

Read More
youtube audio ads

clock 4 min read

Navigating the universe of YouTube Audio Ads

With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...

Read More
search ads 360 estrategias

clock 6 min read

Boosting Search Ads 360 performance: key strategies and practices

Search Ads 360 ads are the key to reaching targeted audiences. This article explores three essential elements to powering your Search Ads 360...

Read More
 
 

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