[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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Snapchat has transformed the era of image-based communication. Arguably, the platform acts as a modern, digital and free version of a postcard. A postcard typically contains a memorable image, along with a handwritten note, and is sent between...
Read More
After China's Netizens exceeded 1 billion, the growth of mobile Internet users has been facing a natural bottleneck. As a result, competition for...
Choosing the right target is the key to obtain the desired results in any campaign. One of Facebook's most valuable tools is Audience Insights, which...
For any brand, Facebook Messenger is an optimal tool to get closer and create a bond with its users and customers. Now, the paid option for...
The most important purchase moment of the year is getting closer and closer. The expectations for the 2020 Christmas campaign are high: boom in the...
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
5 min read
Snapchat has transformed the era of image-based communication. Arguably, the platform acts as a modern, digital and free version of a postcard. A postcard typically contains a memorable image, along with a handwritten note, and is sent between...
Read More
2 min read
After China's Netizens exceeded 1 billion, the growth of mobile Internet users has been facing a natural bottleneck. As a result, competition for...
3 min read
Choosing the right target is the key to obtain the desired results in any campaign. One of Facebook's most valuable tools is Audience Insights, which...
1 min read
For any brand, Facebook Messenger is an optimal tool to get closer and create a bond with its users and customers. Now, the paid option for...
4 min read
The most important purchase moment of the year is getting closer and closer.The expectations for the 2020 Christmas campaign are high: boom in the...
2 min read
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
2 min read
One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...
3 min read
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
2 min read
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
1 min read
In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
