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The Future of video shopping: YouTube Shorts, AI, and new measurement rules
Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...
Ecommerce
Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?
zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...
Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
.png?width=1080&height=600&name=CHatGPT_Shopping%20(2).png)
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
Inside the UK Peak Season: an analysis of what really works in Q4
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...
Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
How to make your e-commerce and marketplaces work
In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...
Cross-selling and upselling: How to scale your e-commerce with data intelligence
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
3 min read
The Future of video shopping: YouTube Shorts, AI, and new measurement rules
Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift: short-form video is no longer a supporting format, but the central axis of the digital ecosystem. ...
Read More
4 min read
Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?
zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...
3 min read
Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
.png)
6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
4 min read
Inside the UK Peak Season: an analysis of what really works in Q4
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
3 min read
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
3 min read
Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
3 min read
How to make your e-commerce and marketplaces work
In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...
4 min read
Cross-selling and upselling: How to scale your e-commerce with data intelligence
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
6 min read
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...