Articles

Metrics and KPIs achieved with Canvas

Metrics and KPIs achieved with Canvas

5 months ago, Facebook presented Canvas, a new advertising format that allowed the combination of pictures, videos, texts and links in order to create a never seen brand experience.

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Take advantage of the Custom and Lookalike Audiences

Take advantage of the Custom and Lookalike Audiences

Segmentation options are one of the strongest points when making Facebook Ads. Advanced tools let us use geolocation, fields of study or interests from every user. A level of precision that..

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Presenting our Ad Scheduler

Presenting our Ad Scheduler

If you've ever run advertising campaigns on Facebook you may have noticed that Facebook automatically optimizes ads showing more times those which get a higher CTR, creating a loop by which ads that..

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Think vertical!

Think vertical!

Two of the prevailing trends of the last few years have been confirmed this 2016. We talk about an increasing video consume on social media and the massive use of smartphones to surf the internet. As..

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YTAL Award May 2016

YTAL Award May 2016

We have received the YouTube Ads Leaderboard Award May 2016, given by Google and YouTube to the 5 ads that get the best results of the month and are also the most viewed and better valued by the..

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