Articles

Media Planner: the first tool for agencies

Media Planner: the first tool for agencies

One of the most common challenges is being able to keep a global vision of all the advertising activity planned on Facebook, Twitter, Instagram or YouTube in the same screen and with the campaign..

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Optimize the budget distribution of your campaigns

Optimize the budget distribution of your campaigns

Picking the right budget for your campaign can determine the success of it. In particular, when a campaign has multiple ad sets with different targets, we have to choose how to allocate the budget..

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Live Streaming: how to make use of it in your social media strategy

Live Streaming: how to make use of it in your social media strategy

The real time video broadcast is not a new concept in the digital world, but a thing that has changed about it is the amount of technologies available to make it accessible to everyone.

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Metrics and KPIs achieved with Canvas

Metrics and KPIs achieved with Canvas

5 months ago, Facebook presented Canvas, a new advertising format that allowed the combination of pictures, videos, texts and links in order to create a never seen brand experience.

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Take advantage of the Custom and Lookalike Audiences

Take advantage of the Custom and Lookalike Audiences

Segmentation options are one of the strongest points when making Facebook Ads. Advanced tools let us use geolocation, fields of study or interests from every user. A level of precision that..

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