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Blog

Blog

estrategia publicidad programática

Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices

Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key to launching omnichannel campaigns, so you can be present in all devices and spaces where your target...

Read More
Live Streaming

Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...

Read More
micro-influencers

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
optimizacion creativa en marketing digital

Best practices for digital marketing creative optimization

Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...

Read More
Meta advantatge shopping

What are Meta Advantage Shopping campaigns and how do they work?

Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...

Read More
funnel conversion

Conversion Funnel: What is it and how to use it in your digital marketing strategies?

The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...

Read More
User generated content

Everything you should know about user-generated content (UGC)

Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...

Read More
Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
estrategia publicidad programática

clock 4 min read

Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices

Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key to launching omnichannel campaigns, so you can be present in all devices and spaces where your target...

Read More
Live Streaming

clock 4 min read

Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...

Read More
micro-influencers

clock 4 min read

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
optimizacion creativa en marketing digital

clock 3 min read

Best practices for digital marketing creative optimization

Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...

Read More
Meta advantatge shopping

clock 4 min read

What are Meta Advantage Shopping campaigns and how do they work?

Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...

Read More
funnel conversion

clock 4 min read

Conversion Funnel: What is it and how to use it in your digital marketing strategies?

The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...

Read More
User generated content

clock 8 min read

Everything you should know about user-generated content (UGC)

Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...

Read More
Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
 
 

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