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Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

optimize Shopify product feed

clock 7 min read

How to optimize a Shopify product feed

Product feed optimization is a fundamental strategy to boost your online store's performance and visibility. In this article, we'll explore what a product feed is on Shopify, why it's important to manage it properly, and how you can optimize it to...

budget allocation

clock 6 min read

8 Tips for strategic budget allocation in digital advertising

Allocating your budget strategically can make all the difference between a campaign that soars and one that falls flat. Each campaign presents a...

tiktok creative center

clock 4 min read

Exploring the impact of TikTok Creative Center

TikTok has transformed the way people create, share and consume content. With its unique focus on short videos and a wide range of creative tools,...

de tendencias a conversiones

clock 3 min read

From trends to conversions: optimising campaigns with Pinterest Predicts and Adsmurai Marketing Platform

We explore how Pinterest Predicts year-over-year trends and how advertisers can take advantage of it. Discover how Pinterest Trends and the Adsmurai...

Enhanced Conversions and Customer Match

clock 6 min read

Enhanced Conversions and Customer Match: Maximizing Impact

In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...

linkedin ads

clock 6 min read

Best practices to maximize your LinkedIn Ads campaigns

LinkedIn Ads represents a strategic way to achieve your business goals in a purely professional environment. In an increasingly competitive business...

audience targeting tiktok ads

clock 5 min read

Best practices for audience targeting in TikTok Ads

TikTok has become a powerful platform that captivates audiences with its unique combination of creativity and engagement. As businesses increasingly...

Pinterest Conversion API Google Tag Manager

clock 3 min read

How to set up Pinterest Conversion API with Google Tag Manager

The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...

google local inventory ads

clock 3 min read

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....

google product category

clock 5 min read

Google Product Category Keys: Visibility for your products

In an environment as competitive as Google Shopping, standing out isn't an option: it's a necessity. And when it comes to visibility, Google Product...

 
 

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