Articles

Interests revealed

Interests revealed

Last week, Facebook made public all the information about its users’ interests as part of a new tool called Audience Optimization. The main goal of this tool is to inform advertisers about the..

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Don't trust clicks

Don't trust clicks

Click, click, click, click. We are surrounded by clicks. We spend our day clicking and expecting to receive clicks. On our website, e-mails, social networks… But when talking about advertising,..

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Facebook Ads Anatomy

Facebook Ads Anatomy

We all have seen Facebook Ads. Some we like, some we don’t. Sometimes we like its formats, sometimes they are too intrusive. Nowadays Facebook is the most important social network when talking about..

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Good reasons to invest your digital advertising budget in social networks

Good reasons to invest your digital advertising budget in social networks

We start 2016 looking forward to keep working. Social Networks are growing and doing advertising there is an opportunity for your business. One of the trends we predicted for this year is the..

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Welcome to Instagram: Insert Ad

Welcome to Instagram: Insert Ad

Instagram Advertising opens its doors from a system very similar to Facebook. Instagram has grown in a meteoric way: from 50 million monthly users in 2012, to 100 million in February 2013 and 400..

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