Articles

Once upon a time, Canvas

Once upon a time, Canvas

This 2016, Facebook has surprised us with a new ad format that allows companies transmit their stories better than ever, bringing storytelling to the next level.

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DPA experience

DPA experience

In February 2015, Facebook announced the Dynamic Product Ads, an ad format that lets advertisers create dynamic ads from the products of their catalog. The DPA format is the answer to a growing need..

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5 million for an ad?

5 million for an ad?

This Sunday it is the Super Bowl, a great event that you surely know even if you are not an american football fan. An amazing show with millions of followers around the world, and someone knows how..

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Interests revealed

Interests revealed

Last week, Facebook made public all the information about its users’ interests as part of a new tool called Audience Optimization. The main goal of this tool is to inform advertisers about the..

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Don't trust clicks

Don't trust clicks

Click, click, click, click. We are surrounded by clicks. We spend our day clicking and expecting to receive clicks. On our website, e-mails, social networks… But when talking about advertising,..

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