[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver valuable insights, GA4 introduces advanced features that can take the performance of your marketing...
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In the world of digital marketing, TikTok has become a key platform for brands looking to generate interest. With the platform's rapid growth and...
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...
12 min read
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver valuable insights, GA4 introduces advanced features that can take the performance of your marketing...
Read More
7 min read
In the world of digital marketing, TikTok has become a key platform for brands looking to generate interest. With the platform's rapid growth and...
4 min read
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
4 min read
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
4 min read
The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...
3 min read
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
4 min read
Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...
4 min read
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
9 min read
Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
10 min read
Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...
