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migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order to develop an increasingly useful and effective platform, Google has set an end date for the...

Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Pinterest ad targeting

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Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

TikTok Shopping Ads

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TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...

metricas facebook ads

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Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

DV360 Google

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Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

YouTube Action Campaigns

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YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

Google Discovery Ads

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The keys to Google's Discovery Ads: focus on conversions

Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...

Snapchat Lenses

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Snapchat Lenses: What it is and how it works

Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...

Pinterest Video Ads

clock 4 min read

How to create a video ad strategy on Pinterest

Pinterest is a unique platform. Users actively seek inspiration about products and services, and value branded content in their search process. For...

 
 

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