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Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

TikTok Shopping Ads

clock 4 min read

TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into a shopping addiction. Awesome, right?! What do we have here? Proof that social networks are no...

metricas facebook ads

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Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

DV360 Google

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Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

YouTube Action Campaigns

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YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

Google Discovery Ads

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The keys to Google's Discovery Ads: focus on conversions

Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...

Snapchat Lenses

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Snapchat Lenses: What it is and how it works

Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...

Pinterest Video Ads

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How to create a video ad strategy on Pinterest

Pinterest is a unique platform. Users actively seek inspiration about products and services, and value branded content in their search process. For...

campañas locales

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Local Campaigns in Google Ads: What are they and how do they work?

Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google...

facebook conversions api tag manager

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How To Configure Facebook Conversions API With Google Tag Manager

As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...

top 10 events

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The top 10 digital marketing events in Europe – 2019 Calendar

With the new year, a new cycle also begins. A year full of important and interesting events whose objective is to show the latest in the digital...

 
 

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