[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the months of lockdown and the new economic and social context, it is time to put forward a good strategy...
Read More
One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
More than a long-distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
In the following article we highlight the main advantages of combining Inbound Marketing strategies with Instagram Ads.
With more than 442 million active users per month and a growth of 37%, Pinterest is one of the social platforms to consider before starting to...
2 min read
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the months of lockdown and the new economic and social context, it is time to put forward a good strategy...
Read More
2 min read
One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...
3 min read
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
2 min read
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
1 min read
In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
2 min read
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
2 min read
More than a long-distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.
4 min read
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
1 min read
In the following article we highlight the main advantages of combining Inbound Marketing strategies with Instagram Ads.
3 min read
With more than 442 million active users per month and a growth of 37%, Pinterest is one of the social platforms to consider before starting to...
