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Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

YouTube Select

clock 3 min read

What is YouTube Select and how to use it

With over 2 million monthly users, it's easy for your ads to get lost in YouTube's audience, become irrelevant or fail to impact your target audience. Helping you connect with your audience is YouTube's priority and that's precisely why they created...

social media ad specs

clock 7 min read

Social Media Ad Specs Guide [Updated]

It's a question that always comes up with every new brief that receives the creative agency, the client or the account that is going to launch the...

best practices creatives tiktok

clock 5 min read

+10 Best practices for your creatives in Tik Tok

One of the core components of performance marketing is creativity. In fact, a well-worked creative strategy can make your ads reach their full...

pinterest sales campaign

clock 7 min read

How to advertise on Pinterest in the sales season

Pinterest is the ultimate platform for discovery and planning. As users browse Pinterest, they continue to make decisions related to the buying...

google ads best practices

clock 10 min read

Best practices for Google Ads campaigns

Google is not only the most popular search engine in the world, it is also one of the best places to advertise online. Considering that there are...

m-commerce

clock 6 min read

What is m-commerce and how to optimise your campaigns in 2023?

The impact of the mobile phone in our lives is increasing. It is a tool that is part of our daily lives and accompanies us in (almost) every activity...

trends digital marketing

clock 3 min read

10 Key digital marketing trends for 2025

2025 promises to be a year of profound transformation in the digital marketing landscape, driven by technological advances, changes in consumer...

campañas remarketing

clock 9 min read

All you need to know to optimize your Facebook remarketing campaigns

Anyone who has ever scrolled through Facebook has seen Dynamic Product Ads. Basically they are personalised ads generated from an e-commerce product...

crm conversions api facebook lead ads

clock 7 min read

How to integrate your CRM with Conversions API for Facebook Lead Ads

Today's most innovative companies think of their customers first, and that thinking leads them to deliver the right message to the right person at...

google ads

clock 8 min read

What it is and how to get started with Google Ads

Google is not just a search engine, it is the technological giant that has been revolutionising technology for decades with its search engine and the...

 
 

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