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visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant milestone in data collection and visualisation. However, this transition has not been without its...

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rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

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data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
iOS17 de Apple

iOS 17 Link Tracking Protection impact on marketers

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...

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data visualization

The power of Data Visualization: Amplifying campaign impact

In today's business world, data is the engine that drives effective decision making. And this is where data visualization comes into play. In this...

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practicas recomendadas mmm

6 best practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

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Pinterest Shopping

Pinterest Shopping: What it is and how it works

Social media marketing is essential today to reach massive and highly segmented audiences, encourage customer interaction and measure campaign...

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google demand gen campaigns

Google's Demand Generation Campaigns: Unlocking consumer engagement

In today's dynamic consumer landscape, individuals engage with brands across numerous channels and touch points, accessing them at their convenience...

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google display network

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
tiktok music

TikTok Music: The new musical dimension

TikTok in recent years has become a global phenomenon with a profound impact on music and the way we consume the platform. With its unique approach...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant milestone in data collection and visualisation. However, this transition has not been without its...

Read More
rich media

clock 8 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
iOS17 de Apple

clock 3 min read

iOS 17 Link Tracking Protection impact on marketers

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...

Read More
data visualization

clock 3 min read

The power of Data Visualization: Amplifying campaign impact

In today's business world, data is the engine that drives effective decision making. And this is where data visualization comes into play.In this...

Read More
practicas recomendadas mmm

clock 7 min read

6 best practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

Read More
Pinterest Shopping

clock 5 min read

Pinterest Shopping: What it is and how it works

Social media marketing is essential today to reach massive and highly segmented audiences, encourage customer interaction and measure campaign...

Read More
google demand gen campaigns

clock 7 min read

Google's Demand Generation Campaigns: Unlocking consumer engagement

In today's dynamic consumer landscape, individuals engage with brands across numerous channels and touch points, accessing them at their convenience...

Read More
google display network

clock 11 min read

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
tiktok music

clock 4 min read

TikTok Music: The new musical dimension

TikTok in recent years has become a global phenomenon with a profound impact on music and the way we consume the platform. With its unique approach...

Read More
 
 

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