[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's direction, having accurate and consolidated information on the agency's overall performance is...
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In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...
In an increasingly fragmented digital world, consistency is key to building a strong and memorable brand. Branding content allows us to create a...
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...
Pinterest has become a visual search engine where millions of users look for inspiration and ideas for their projects, shopping and daily life....
TikTok has become a global phenomenon, capturing the attention of millions of users, especially the younger generation. This platform, characterised...
Personalization and relevance are key to capture consumers' attention. In this context, dynamic video ads (DVAs) emerge as a powerful and effective...
A performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this...
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
6 min read
In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's direction, having accurate and consolidated information on the agency's overall performance is...
Read More
4 min read
In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...
7 min read
In an increasingly fragmented digital world, consistency is key to building a strong and memorable brand. Branding content allows us to create a...
6 min read
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
4 min read
Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...
4 min read
Pinterest has become a visual search engine where millions of users look for inspiration and ideas for their projects, shopping and daily life....
4 min read
TikTok has become a global phenomenon, capturing the attention of millions of users, especially the younger generation. This platform, characterised...
4 min read
Personalization and relevance are key to capture consumers' attention. In this context, dynamic video ads (DVAs) emerge as a powerful and effective...
4 min read
A performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this...
3 min read
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
