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what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and impacts to the audience outside their homes. Find out what exactly DOOH is, its main advertising...

Read More
Digital marketing trends for 2023

10 key digital marketing trends for 2023

Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...

Read More
Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
Snap targeting

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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Pinterest ad targeting

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

Read More
TikTok Shopping Ads

TikTok Shopping Ads: What they are and how they work

TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales. Among the...

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metricas facebook ads

Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

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DV360 Google

Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

Read More
what is dooh advertising

clock 4 min read

What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and impacts to the audience outside their homes. Find out what exactly DOOH is, its main advertising...

Read More
Digital marketing trends for 2023

clock 6 min read

10 key digital marketing trends for 2023

Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...

Read More
Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Read More
Pinterest ad targeting

clock 3 min read

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

Read More
TikTok Shopping Ads

clock 4 min read

TikTok Shopping Ads: What they are and how they work

TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales. Among the...

Read More
metricas facebook ads

clock 3 min read

Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

Read More
DV360 Google

clock 4 min read

Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

Read More
 
 

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