Everything you should know about user-generated content (UGC)
Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...
In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...
Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...
Smart Bidding is the Google Ads feature that serves to automatically optimise your ad bids based on the likelihood that your ads will generate a...
YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...