Skip to the main content.

Blog

Blog

google local inventory ads

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow. Consumers value the efficiency of ordering online and picking up in a nearby store, making local...

Read More
google product category

Google Product Category Keys: Visibility for your products

Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...

Read More
google consent mode

Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

Read More

Creative scalability in Paid Social Advertising

Paid Social platforms are evolving at a dizzying pace, imposing a constant demand for adaptability on brands. The speed of change demands not only...

Read More

Basic guide to optimise your content marketing strategy

Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...

Read More
facebook ad creative

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

Read More
cookieless tracking

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

Read More
search ads 360

Discover Google Search Ads 360: how it works and key features

Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...

Read More
paid-media-strategies-gen-ai

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

Read More
video catalog ads

Introducing Meta's Video Catalog Ads (or Product Level Video)

In the world of digital marketing, video advertising has become a powerful tool to captivate audiences and boost the visibility of products and...

Read More
google local inventory ads

clock 3 min read

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow. Consumers value the efficiency of ordering online and picking up in a nearby store, making local...

Read More
google product category

clock 6 min read

Google Product Category Keys: Visibility for your products

Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...

Read More
google consent mode

clock 3 min read

Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

Read More

clock 9 min read

Creative scalability in Paid Social Advertising

Paid Social platforms are evolving at a dizzying pace, imposing a constant demand for adaptability on brands. The speed of change demands not only...

Read More

clock 7 min read

Basic guide to optimise your content marketing strategy

Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...

Read More
facebook ad creative

clock 7 min read

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

Read More
cookieless tracking

clock 4 min read

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

Read More
search ads 360

clock 3 min read

Discover Google Search Ads 360: how it works and key features

Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...

Read More
paid-media-strategies-gen-ai

clock 6 min read

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

Read More
video catalog ads

clock 3 min read

Introducing Meta's Video Catalog Ads (or Product Level Video)

In the world of digital marketing, video advertising has become a powerful tool to captivate audiences and boost the visibility of products and...

Read More
 
 

Subscribe to the newsletter

Enjoy every month the latest news in the sector