The keys to Google's Discovery Ads: focus on conversions
Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...
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Snapchat Lenses: What it is and how it works
Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...
How to create a video ad strategy on Pinterest
Pinterest is a unique platform. Users actively seek inspiration about products and services, and value branded content in their search process. For...
Local Campaigns in Google Ads: What are they and how do they work?
Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google...
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...
The top 10 digital marketing events in Europe – 2019 Calendar
With the new year, a new cycle also begins. A year full of important and interesting events whose objective is to show the latest in the digital...
TikTok Story Selection: The new interactive format
TikTok has introduced a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging. They offer...
Everything you need to know about Snapchat Ad Specs: formats, dimensions and stories
Snapchat has become a social phenomenon, with a young target audience between the ages of 15 and 30, the app allows images and videos to be shared...
4 Essential Tips for an Organic Pinterest Strategy
Pinterest is the ultimate platform for discovery and planning. While the users are browsing on Pinterest, they continue making decisions related to...
Snapchat Business Manager: How does it work?
Snapchat has its own platform for managing Snap Ads and another one for filters. We take you on a tour of the business manager and explain how to...