Both MMM and multichannel attribution are valuable tools for understanding how marketing activities impact sales. The MMM is better for getting an overview of marketing ROI, while multi-channel attribution is better for understanding the customer...
Read More
TikTok Pulse is a powerful platform advertising tool that allows brands to amplify and position their ads alongside the highest performing and most...
If your Shopify Plus shop is looking to offer a seamless and personalised checkout experience, then Shopify Checkout Extensibility is the perfect...
TikTok has become one of the most popular social media platforms with over one billion monthly active users. Its short, viral video format offers...
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
In digital advertising, transparency and data quality are fundamental pillars for the success of any campaign. In the context of programmatic...
In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables...
In today's world, where data is critical to strategic decision making, advanced web analytics tools are indispensable. Google Analytics 360 (GA360)...
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...
Nowadays, companies are constantly looking for new strategies to stand out in an increasingly competitive market. Among the tools that have gained...
6 min read
Both MMM and multichannel attribution are valuable tools for understanding how marketing activities impact sales. The MMM is better for getting an overview of marketing ROI, while multi-channel attribution is better for understanding the customer...
Read More
4 min read
TikTok Pulse is a powerful platform advertising tool that allows brands to amplify and position their ads alongside the highest performing and most...
3 min read
If your Shopify Plus shop is looking to offer a seamless and personalised checkout experience, then Shopify Checkout Extensibility is the perfect...
6 min read
TikTok has become one of the most popular social media platforms with over one billion monthly active users. Its short, viral video format offers...
4 min read
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
4 min read
In digital advertising, transparency and data quality are fundamental pillars for the success of any campaign. In the context of programmatic...
10 min read
In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables...
5 min read
In today's world, where data is critical to strategic decision making, advanced web analytics tools are indispensable. Google Analytics 360 (GA360)...
5 min read
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...
12 min read
Nowadays, companies are constantly looking for new strategies to stand out in an increasingly competitive market. Among the tools that have gained...
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