Everything you should know about user-generated content (UGC)
Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
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Basic guide to Search Engine Marketing (SEM)
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
TikTok Metrics 101: A Beginner's Guide
Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...
What is DOOH advertising and why include it in your marketing strategies?
In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...
10 key digital marketing trends for 2023
Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...
What is Smart Bidding and what are its advantages
Smart Bidding is the Google Ads feature that serves to automatically optimise your ad bids based on the likelihood that your ads will generate a...
Introducing YouTube BrandConnect, the new platform for influencer marketing
YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
Snapchat Ads: Learn the key points about audience segments
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
Everything you need to know about Pinterest ad targeting
Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...