Articles

Vertical Video: the main protagonist of Instagram

Vertical Video: the main protagonist of Instagram

An example of the latest changes in Instagram is the increased presence of video, and how tools like IGTV or IG Stories are helping to shape the commercial side of this social network. One of the..

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Instagram Shopping: the new showcase

Instagram Shopping: the new showcase

Instagram Shopping presents itself as an innovation for brands when it comes to establishing dialogue with users, thus helping in the different phases of the purchase process. More and more companies..

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Six key trends for this year

Six key trends for this year

We bring you the trends that will mark a 2019 in which Whatsapp Business, automation in advertising, the video from king to emperor of social networks, or news in chatbots, among others, stand out.

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Hashtags vs. mentions II: changes for 2019

Hashtags vs. mentions II: changes for 2019

Hashtags used to be one of the most relevant elements on Instagram but, recently, there has been a change in this dynamic. The role of hashtags on Instagram is to reference conversations.

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The top 10 digital marketing events in Europe – 2019 Calendar

The top 10 digital marketing events in Europe – 2019 Calendar

With the new year, a new cycle also begins. A year full of important and interesting events whose objective is to show the latest in the digital marketing sector. We discover some of the most..

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