Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver valuable insights, GA4 introduces advanced features that can take the performance of your marketing...
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In the world of digital marketing, TikTok has become a key platform for brands looking to generate interest. With the platform's rapid growth and...
Optimising your Meta campaign ads will bring huge benefits to your brand. Know your audience, target them, adapt your ads according to your...
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...
In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...
Since its launch, Dynamic Ads has revolutionized the way advertisers promote their products online. This advertising format uses user data to...
