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4 min read
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the battlefield of digital marketing. Over these three months, brands allocate up to 30% of their annual ad...
3 min read
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
4 min read
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
3 min read
In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...
3 min read
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
3 min read
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
2 min read
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...
3 min read
Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode,...
3 min read
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
4 min read
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...
