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improve performance ga4

Using GA4 Implementation to Improve Marketing Performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver valuable insights, GA4 introduces advanced features that can take the performance of your marketing...

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tiktok rebajas

Best practices sales campaign in TikTok

In the world of digital marketing, TikTok has become a key platform for brands looking to generate interest. With the platform's rapid growth and...

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facebook ads optimization

8 tips to optimise your Facebook Ads campaigns

Optimising your Meta campaign ads will bring huge benefits to your brand. Know your audience, target them, adapt your ads according to your...

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estrategia publicidad programática

Maximizing Your Programmatic Advertising Strategy: Techniques, Challenges, and Best Practices

Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...

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Live Streaming

Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...

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How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

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Programmatic advertising

Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends

In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...

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optimizacion creativa en marketing digital

Best practices for digital marketing creative optimization

Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...

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Meta advantatge shopping

What are Meta Advantage Shopping campaigns and how do they work?

Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...

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Dynamic ads

How dynamic product ads can boost your marketing strategy

Since its launch, Dynamic Ads has revolutionized the way advertisers promote their products online. This advertising format uses user data to...

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