Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding which marketing inputs are most effective in driving sales, businesses can allocate resources more...
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The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...
In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...
Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...
Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...
YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
