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marketing mix modeling

Everything you need to know about Marketing Mix Modeling

Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding which marketing inputs are most effective in driving sales, businesses can allocate resources more...

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funnel conversion

Conversion Funnel: What is it and how to use it in your digital marketing strategies?

The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...

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User generated content

Everything you should know about user-generated content (UGC)

Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...

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Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

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TikTok metrics

TikTok Metrics 101: A Beginner's Guide

Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...

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what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...

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Digital marketing trends for 2023

10 key digital marketing trends for 2023

Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...

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Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

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YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

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migrate google analytics 4

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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