Articles

How Millennials and Generation Z connect to politics

How Millennials and Generation Z connect to politics

Anyone born between 1981 and 1996 (aged 23 to 38 in 2019) is considered Millennial, and anyone born since 1997 is part of a new generation called Generation Z or Gen Z. Most Millennials were between..

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The use of Instagram by women in politics

The use of Instagram by women in politics

It's a well-documented fact that politicians love Instagram. It allows them to connect with their supporters, show their "real person" status and explain things on their own terms. In a new era in..

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New regulations for politics on Facebook

New regulations for politics on Facebook

The 2016 North American elections represented a turning point in the role that social networks, especially Facebook, had in the influence of voting. Before Cambridge Analytica, Steve Banon, Breitbart..

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Google Shopping: Feed optimization for increasing sales

Google Shopping: Feed optimization for increasing sales

Today we’ll be looking at how to make the most out of Google Shopping. Don’t worry, this isn’t going to be one of the many generic ‘How to use Google Shopping’ guides out there. Our focus is on..

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The consolidation of Instagram Shopping

The consolidation of Instagram Shopping

With a network of 1 billion users, Instagram has become the main social platform. It does so especially in the business environment, as brands have found in it a fast and effective tool that serves..

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