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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Blog

Blog

analytics attribution

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...

Read More
meta ai

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
crosselling

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

Read More
aio

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

Read More
google demand gen campaigns

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
Brand Store

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
organic content

Your organic content needs your creative team (and here's why)

Mental note: publishing organic content without involving your creative team is like trying to bake bread without flour. It might look like...

Read More
ai overview

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
analytics attribution

clock 6 min read

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...

Read More
meta ai

clock 3 min read

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
crosselling

clock 4 min read

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

Read More
aio

clock 3 min read

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

Read More
google demand gen campaigns

clock 5 min read

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

clock 5 min read

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
Brand Store

clock 4 min read

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

clock 4 min read

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
organic content

clock 2 min read

Your organic content needs your creative team (and here's why)

Mental note: publishing organic content without involving your creative team is like trying to bake bread without flour. It might look like...

Read More
ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
 
 

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