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Learn how to structure and distribute your content so generative models can understand it, trust it and reuse it in their answers.
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3 min read
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has launched in Spain the most advanced version of its search engine one that doesn’t just find answers… it ...
3 min read
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
3 min read
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like ...
3 min read
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
6 min read
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
8 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
3 min read
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
4 min read
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
5 min read
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
4 min read
For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...
