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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Blog

Blog

partnership ads

Meta Partnership Ads: Influencers + Performance Marketing

Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the effectiveness of influencers with the precision and scalability of performance marketing.

Read More
PMax

Performance Max: Unleash the power of Google's AI to boost your results

If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...

Read More
cro

What is SXO and how does it optimise the search experience?

If you thought SEO was the final frontier of digital optimization, I have news for you: SXO has arrived to steal the spotlight.

Read More
tiktok shop

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

Read More
TikTok metrics

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

Read More
seo & sem

How to boost your results with a combination of SEO and SEM in your digital strategy

If you have an online business and haven't thought about your visibility on Google, it's like being at a party and no one can see you. How do you...

Read More
Programmatic

What is programmatic advertising and how does it work

Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...

Read More

Complete Guide to Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the...

Read More
feed management

What is feed management and why is it important for your e-commerce?

In the world of e-commerce, reaching your target audience, generating traffic, and increasing product visibility across multiple platforms are key...

Read More
marketing mix modeling

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
partnership ads

clock 4 min read

Meta Partnership Ads: Influencers + Performance Marketing

Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the effectiveness of influencers with the precision and scalability of performance marketing.

Read More
PMax

clock 7 min read

Performance Max: Unleash the power of Google's AI to boost your results

If you've ever felt like managing Google Ads campaigns is like playing Russian roulette with your budget, don't worry, you're not alone. Google knows...

Read More
cro

clock 3 min read

What is SXO and how does it optimise the search experience?

If you thought SEO was the final frontier of digital optimization, I have news for you: SXO has arrived to steal the spotlight.

Read More
tiktok shop

clock 7 min read

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

Read More
TikTok metrics

clock 9 min read

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

Read More
seo & sem

clock 8 min read

How to boost your results with a combination of SEO and SEM in your digital strategy

If you have an online business and haven't thought about your visibility on Google, it's like being at a party and no one can see you. How do you...

Read More
Programmatic

clock 5 min read

What is programmatic advertising and how does it work

Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...

Read More

clock 3 min read

Complete Guide to Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the...

Read More
feed management

clock 11 min read

What is feed management and why is it important for your e-commerce?

In the world of e-commerce, reaching your target audience, generating traffic, and increasing product visibility across multiple platforms are key...

Read More
marketing mix modeling

clock 5 min read

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
 
 

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