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User generated content

Everything you should know about user-generated content (UGC)

Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated Content can help your brand increase sales, reach or engagement on your social networks, and even...

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SEM

Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

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TikTok metrics

TikTok Metrics 101: A Beginner's Guide

Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...

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what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...

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Digital marketing trends for 2023

10 key digital marketing trends for 2023

Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...

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Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

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YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

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migrate google analytics 4

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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Snap targeting

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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Pinterest ad targeting

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

Read More
User generated content

clock 6 min read

Everything you should know about user-generated content (UGC)

Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated Content can help your brand increase sales, reach or engagement on your social networks, and even...

Read More
SEM

clock 9 min read

Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

Read More
TikTok metrics

clock 9 min read

TikTok Metrics 101: A Beginner's Guide

Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...

Read More
what is dooh advertising

clock 4 min read

What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...

Read More
Digital marketing trends for 2023

clock 6 min read

10 key digital marketing trends for 2023

Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...

Read More
Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Read More
Pinterest ad targeting

clock 3 min read

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

Read More
 
 

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