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Programmatic advertising trends for 2024

In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of this discipline promises to continue to set the pace through 2024. From shifts from KPIs to...

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Creative trends in digital advertising (Edition 2023)

In the dynamic digital age in which we live, creativity has established itself as an invaluable asset for those who aspire to stand out in an...

Read More
analytics attribution

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

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How to optimize landing pages for digital marketing strategies

Landing pages are specific entry points designed to convert visitors into leads or customers. They are fundamental in campaigns, as they are the...

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Google Tag Manager

Ultimate guide to Conversions API implementation with Google Tag Manager

En el ecosistema de la publicidad online, la medición es crucial para lograr un retorno positivo de la inversión. Tradicionalmente, la medición se...

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picos estacionales google ads

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

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Connected TV

Connected TV: What it is and how it works

In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...

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media planning

How to create a media planning strategy

In the dynamic world of advertising and marketing, media planning emerges as a critical component of successful campaigns. The ability to reach the...

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mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More

clock 5 min read

Programmatic advertising trends for 2024

In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of this discipline promises to continue to set the pace through 2024. From shifts from KPIs to...

Read More

clock 3 min read

Creative trends in digital advertising (Edition 2023)

In the dynamic digital age in which we live, creativity has established itself as an invaluable asset for those who aspire to stand out in an...

Read More
analytics attribution

clock 5 min read

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More

clock 4 min read

How to optimize landing pages for digital marketing strategies

Landing pages are specific entry points designed to convert visitors into leads or customers. They are fundamental in campaigns, as they are the...

Read More
Google Tag Manager

clock 9 min read

Ultimate guide to Conversions API implementation with Google Tag Manager

En el ecosistema de la publicidad online, la medición es crucial para lograr un retorno positivo de la inversión. Tradicionalmente, la medición se...

Read More
picos estacionales google ads

clock 4 min read

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

Read More
Connected TV

clock 5 min read

Connected TV: What it is and how it works

In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...

Read More
media planning

clock 6 min read

How to create a media planning strategy

In the dynamic world of advertising and marketing, media planning emerges as a critical component of successful campaigns. The ability to reach the...

Read More
mastering ad creatives adsmurai

clock 9 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
 
 

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