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media planning

How to create a media planning strategy

In the dynamic world of advertising and marketing, media planning emerges as a critical component of successful campaigns. The ability to reach the right audience, at the right time, through the most effective channels is essential in a constantly...

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mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

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rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

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presencia online

How to organise and optimise your brand's online presence

In today's digital age, having a strong online presence has become more than an option - it is a necessity. Online presence is the virtual shop...

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data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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tiktok attribution analytics

Everything you need to know about TikTok's Attribution Analytics

In the ever-evolving landscape of social media marketing, understanding the impact of your advertising efforts is paramount. Marketers rely on a...

Read More
iOS17 de Apple

iOS 17 Link Tracking Protection impact on marketers

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...

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data visualization

The power of Data Visualization: Amplifying campaign impact

In today's business world, data is the engine that drives effective decision making. And this is where data visualization comes into play. In this...

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practicas recomendadas mmm

6 best practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

Read More
media planning

clock 6 min read

How to create a media planning strategy

In the dynamic world of advertising and marketing, media planning emerges as a critical component of successful campaigns. The ability to reach the right audience, at the right time, through the most effective channels is essential in a constantly...

Read More
mastering ad creatives adsmurai

clock 9 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
rich media

clock 8 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
presencia online

clock 6 min read

How to organise and optimise your brand's online presence

In today's digital age, having a strong online presence has become more than an option - it is a necessity. Online presence is the virtual shop...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
tiktok attribution analytics

clock 4 min read

Everything you need to know about TikTok's Attribution Analytics

In the ever-evolving landscape of social media marketing, understanding the impact of your advertising efforts is paramount. Marketers rely on a...

Read More
iOS17 de Apple

clock 3 min read

iOS 17 Link Tracking Protection impact on marketers

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...

Read More
data visualization

clock 3 min read

The power of Data Visualization: Amplifying campaign impact

In today's business world, data is the engine that drives effective decision making. And this is where data visualization comes into play.In this...

Read More
practicas recomendadas mmm

clock 7 min read

6 best practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

Read More
 
 

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