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audience targeting tiktok ads

Best practices for audience targeting in TikTok Ads

TikTok has become a powerful platform that captivates audiences with its unique combination of creativity and engagement. As businesses increasingly recognise the potential of TikTok ads to reach and resonate with diverse demographics, the search...

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Pinterest Conversion API Google Tag Manager

How to set up Pinterest Conversion API with Google Tag Manager

The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...

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google local inventory ads

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....

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google product category

Google Product Category Keys: Visibility for your products

Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...

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google consent mode

Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

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dynamic ads

Creative scalability in paid social: The superpower your strategy needs (and you're not using well yet)

Want to test more creatives in your campaigns? Of course you do. In the world of Paid Social, scaling campaigns isn’t just about throwing more money...

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Basic guide to optimise your content marketing strategy

Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...

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facebook ad creative

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

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cookieless tracking

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

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search ads 360

Discover Google Search Ads 360: how it works and key features

Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...

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audience targeting tiktok ads

clock 5 min read

Best practices for audience targeting in TikTok Ads

TikTok has become a powerful platform that captivates audiences with its unique combination of creativity and engagement. As businesses increasingly recognise the potential of TikTok ads to reach and resonate with diverse demographics, the search...

Read More
Pinterest Conversion API Google Tag Manager

clock 3 min read

How to set up Pinterest Conversion API with Google Tag Manager

The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...

Read More
google local inventory ads

clock 3 min read

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....

Read More
google product category

clock 6 min read

Google Product Category Keys: Visibility for your products

Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...

Read More
google consent mode

clock 3 min read

Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

Read More
dynamic ads

clock 4 min read

Creative scalability in paid social: The superpower your strategy needs (and you're not using well yet)

Want to test more creatives in your campaigns? Of course you do. In the world of Paid Social, scaling campaigns isn’t just about throwing more money...

Read More

clock 7 min read

Basic guide to optimise your content marketing strategy

Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...

Read More
facebook ad creative

clock 7 min read

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

Read More
cookieless tracking

clock 4 min read

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

Read More
search ads 360

clock 3 min read

Discover Google Search Ads 360: how it works and key features

Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...

Read More
 
 

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