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micro-influencers

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers have become the key alternative for brands that want to advertise on social networks without...

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Programmatic advertising

Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends

In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...

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optimizacion creativa en marketing digital

Best practices for digital marketing creative optimization

Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...

Read More
Meta advantatge shopping

What are Meta Advantage Shopping campaigns and how do they work?

Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...

Read More
Dynamic ads

How dynamic product ads can boost your marketing strategy

Since its launch, Dynamic Ads has revolutionized the way advertisers promote their products online. This advertising format uses user data to...

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marketing mix modeling

Everything you need to know about Marketing Mix Modeling

Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...

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funnel conversion

Conversion Funnel: What is it and how to use it in your digital marketing strategies?

The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...

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User generated content

Everything you should know about user-generated content (UGC)

Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...

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SEM

Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

Read More
TikTok metrics

TikTok Metrics 101: A Beginner's Guide

Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...

Read More
micro-influencers

clock 4 min read

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers have become the key alternative for brands that want to advertise on social networks without...

Read More
Programmatic advertising

clock 4 min read

Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends

In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...

Read More
optimizacion creativa en marketing digital

clock 3 min read

Best practices for digital marketing creative optimization

Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...

Read More
Meta advantatge shopping

clock 4 min read

What are Meta Advantage Shopping campaigns and how do they work?

Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...

Read More
Dynamic ads

clock 6 min read

How dynamic product ads can boost your marketing strategy

Since its launch, Dynamic Ads has revolutionized the way advertisers promote their products online. This advertising format uses user data to...

Read More
marketing mix modeling

clock 9 min read

Everything you need to know about Marketing Mix Modeling

Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...

Read More
funnel conversion

clock 4 min read

Conversion Funnel: What is it and how to use it in your digital marketing strategies?

The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...

Read More
User generated content

clock 6 min read

Everything you should know about user-generated content (UGC)

Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...

Read More
SEM

clock 9 min read

Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

Read More
TikTok metrics

clock 9 min read

TikTok Metrics 101: A Beginner's Guide

Tik Tok is a social networking platform that allows users to create and share short videos ranging from 15 seconds to one minute in length. Tik Tok's...

Read More
 
 

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