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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Blog

Blog

feed management

What is feed management and why is it important for your e-commerce?

In the world of e-commerce, reaching your target audience, generating traffic, and increasing product visibility across multiple platforms are key objectives for any business. However, selling across multiple channels—from marketplaces to social...

Read More
marketing mix modeling

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
conversiones con datos de carrito

How to optimise your campaigns with cart data conversions in Google Ads

In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...

Read More
omnisearch-optimization

OSO (Omnisearch Optimization): the revolution in search and SEO

In a digital world where users search for information instantly (because, who has the patience these days?), search optimization has become a...

Read More
Facebook Ads

[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Read More
media planning

How to integrate media planning into your marketing strategy

In the dynamic world of marketing and advertising, media planning is the key to ensuring that your campaigns don't get lost in the dust. What a...

Read More
Conversions API

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

Read More
presencia online

How to organise and optimise your brand's online presence

In today's digital age, having a solid online presence has become more than an option: it's a necessity. If you don't have an online presence, it's...

Read More
what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More

Programmatic advertising trends for 2025

In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...

Read More
feed management

clock 11 min read

What is feed management and why is it important for your e-commerce?

In the world of e-commerce, reaching your target audience, generating traffic, and increasing product visibility across multiple platforms are key objectives for any business. However, selling across multiple channels—from marketplaces to social...

Read More
marketing mix modeling

clock 5 min read

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
conversiones con datos de carrito

clock 3 min read

How to optimise your campaigns with cart data conversions in Google Ads

In an increasingly competitive advertising environment, the ability to leverage detailed customer data is a key advantage for advertisers. Google Ads...

Read More
omnisearch-optimization

clock 4 min read

OSO (Omnisearch Optimization): the revolution in search and SEO

In a digital world where users search for information instantly (because, who has the patience these days?), search optimization has become a...

Read More
Facebook Ads

clock 10 min read

[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Read More
media planning

clock 7 min read

How to integrate media planning into your marketing strategy

In the dynamic world of marketing and advertising, media planning is the key to ensuring that your campaigns don't get lost in the dust. What a...

Read More
Conversions API

clock 6 min read

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

Read More
presencia online

clock 10 min read

How to organise and optimise your brand's online presence

In today's digital age, having a solid online presence has become more than an option: it's a necessity. If you don't have an online presence, it's...

Read More
what is dooh advertising

clock 9 min read

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More

clock 6 min read

Programmatic advertising trends for 2025

In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...

Read More
 
 

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