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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO
Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.
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For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like Meta, LinkedIn, and Google improved the user experience with native, frictionless forms —no landing...
Read More
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...
Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....
In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...
3 min read
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like Meta, LinkedIn, and Google improved the user experience with native, frictionless forms —no landing...
Read More
3 min read
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
6 min read
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
7 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
3 min read
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
4 min read
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
5 min read
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
4 min read
For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...
4 min read
Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....
3 min read
In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...
