Skip to the main content.

Blog

Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

dashboards amp

clock 5 min read

Full control in Peak Season: measure and optimize with dashboards

There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the industry, the Peak Season. It’s not just a sales increase; it’s a real perfect storm. Customer...

Connected tv

clock 3 min read

How to bring performance precision to connected TV

Television has accompanied brands for decades. It has been a stage, a loudspeaker and a meeting point — a medium capable of bringing millions of...

ugc influencers

clock 4 min read

UGC and influencers: how to turn authentic content into actionable data

For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...

automatic insights

clock 3 min read

Let AI tell you where to adjust: automatic insights to sell more

For years, dashboards have been the mirror where marketers look at their results.But let’s be honest: having data is not the same as understanding it.

clock 6 min read

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

optimizar feeds

clock 3 min read

Catalogue optimisation: how to transform your data into campaigns that sell

In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...

Q4 Peak Season

clock 4 min read

Inside the UK Peak Season: an analysis of what really works in Q4

Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...

Netflix Ads

clock 3 min read

Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising

For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...

clock 4 min read

Zero Click Marketing: how to make an impact without relying on clicks

For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...

amazon fprmats

clock 3 min read

New Amazon Ads formats: what's coming next

In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...

 
 

Subscribe to the newsletter

Enjoy every month the latest news in the sector