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Tiktok live

TikTok Live: what it is, how it works, and why brands should get on board NOW!

If you thought TikTok was just for viral dances, challenges, and cooking videos you'll never make... brace yourself, because TikTok Live is in a different league. A real-time channel that blends entertainment, community, sales, and visibility all in...

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Meta Advantage

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

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Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...

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opportunity score

Meta Opportunity Score: how to use it to improve your campaigns

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

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mmm vs mtas

​​Battle of Models: MMM vs. MTA

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...

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ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

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ai max

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

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Connected TV

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

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adobe analytics

Adobe Analytics: Custom analytics, advanced reporting, and connection to Google Ads

When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...

Read More
Tiktok live

clock 5 min read

TikTok Live: what it is, how it works, and why brands should get on board NOW!

If you thought TikTok was just for viral dances, challenges, and cooking videos you'll never make... brace yourself, because TikTok Live is in a different league. A real-time channel that blends entertainment, community, sales, and visibility all in...

Read More
Meta Advantage

clock 5 min read

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More

clock 4 min read

Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...

Read More
opportunity score

clock 3 min read

Meta Opportunity Score: how to use it to improve your campaigns

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

clock 4 min read

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

Read More
mmm vs mtas

clock 5 min read

​​Battle of Models: MMM vs. MTA

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...

Read More

clock 4 min read

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
ai max

clock 3 min read

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

Read More
Connected TV

clock 5 min read

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
adobe analytics

clock 4 min read

Adobe Analytics: Custom analytics, advanced reporting, and connection to Google Ads

When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...

Read More
 
 

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