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Blog

Blog

Meta Ads

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute conversions up to 28 days after a click on an ad, which provided a fairly complete view of how campaigns...

Read More
GA4

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
social media

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
Campaign Management

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
product performance

Product Performance: How to optimize your catalog in real time?

In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...

Read More
whatsapp business

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
google shopping

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

Read More

From backpack to shopping cart: how programmatic advertising drives the shopping season

September is not just back to school: it’s the return to routine, recurring expenses, and new goals. While brands compete for attention in a...

Read More
youtube shorts

YouTube Shorts, the missing piece in your social ads strategy

Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...

Read More
Amazon Ads

How Amazon Ads works and why it is key to your digital strategy

Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of the three...

Read More
Meta Ads

clock 4 min read

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute conversions up to 28 days after a click on an ad, which provided a fairly complete view of how campaigns...

Read More
GA4

clock 5 min read

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
social media

clock 4 min read

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
Campaign Management

clock 4 min read

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
product performance

clock 3 min read

Product Performance: How to optimize your catalog in real time?

In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...

Read More
whatsapp business

clock 2 min read

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
google shopping

clock 6 min read

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

Read More

clock 3 min read

From backpack to shopping cart: how programmatic advertising drives the shopping season

September is not just back to school: it’s the return to routine, recurring expenses, and new goals. While brands compete for attention in a...

Read More
youtube shorts

clock 4 min read

YouTube Shorts, the missing piece in your social ads strategy

Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...

Read More
Amazon Ads

clock 7 min read

How Amazon Ads works and why it is key to your digital strategy

Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of thethree...

Read More
 
 

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