TikTok Shopping Ads: What they are and how they work
TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales.
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Basic metrics guide to measuring your Facebook ads
When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
YouTube Action Campaigns: How do they work?
Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...
The keys to Google's Discovery Ads: focus on conversions
Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...
Snapchat Lenses: What it is and how it works
Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...
How to create a video ad strategy on Pinterest
Pinterest is a unique platform. Users actively seek inspiration about products and services, and value branded content in their search process. For...
Local Campaigns in Google Ads: What are they and how do they work?
Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google...
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...