3 min read
Segmentation options are one of the strongest points when making Facebook Ads. Advanced tools let us use geolocation, fields of study or interests from every user. A level of precision that conventional media had never reached. And between all these...
2 min read
Every brand that makes advertising, in digital or conventional media, has a strategy. A strategy with different goals: increasing sales, getting...
3 min read
Since Facebook introduced Dynamic Product Ads (DPA) on January 2015, their importance for e-commerce businesses keeps growing more and more. The...
1 min read
This Sunday it is the Super Bowl, a great event that you surely know even if you are not an american football fan. An amazing show with millions of...
2 min read
Click, click, click, click. We are surrounded by clicks. We spend our day clicking and expecting to receive clicks. On our website, e-mails, social...
4 min read
We all have seen Facebook Ads. Some we like, some we don’t. Sometimes we like its formats, sometimes they are too intrusive. Nowadays Facebook is the...
4 min read
Instagram Advertising opens its doors from a system very similar to Facebook. Instagram has grown in a meteoric way: from 50 million monthly users in...
4 min read
Until now, there was no Facebook format that could guarantee leads for your business or company. You should use a clicks to web campaign that...
1 min read
We have a new advertising format in Twitter: the interactive GIF. It is a normal autoplay GIF, but incorporates a small change. This type of GIF...