2 min read
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky customers in this market are pushing brands, marketers, influencers and platforms to test and innovate their...
1 min read
In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
2 min read
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
2 min read
More than a long-distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.
4 min read
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
1 min read
In the following article we highlight the main advantages of combining Inbound Marketing strategies with Instagram Ads.
3 min read
With more than 442 million active users per month and a growth of 37%, Pinterest is one of the social platforms to consider before starting to...
2 min read
The advantages of launching PPC (Pay Per Click) campaigns as part of an inbound marketing strategy are two-way. On one side, we avoid having to wait...
1 min read
Video gaming is one of the main options with subscription movie and TV services. This includes mobile app gaming and live sharing services.
1 min read
The education sector has slowed down with only select higher education programs continuing online courses. UNESCO has estimated that this is...