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One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social media advertising campaigns. Something that is even more complex when the advertising campaigns have...
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The most important purchase moment of the year is getting closer and closer.The expectations for the 2020 Christmas campaign are high: boom in the...
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A few months ago we were talking about the top speed that TikTok took during the lockdown and we were not wrong. It has recently reached 100 million...
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This year Apple officially launched the updates for the iOS14 operating system. These changes represent a paradigm shift as they include strict...
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In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...
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Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...
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Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
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In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
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How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
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The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...