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Mundo sin cookies

clock 3 min read

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies are going to be a trending topic during this year? Have you heard about the future of third-party...

clock 2 min read

5 tips to optimize your App campaigns

If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...

chinese women

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How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...

dynamic creatives

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Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

best practices product feed

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9 product feed best practices to increase your ads effectiveness

If you have an e-commerce and have set up Social Ads campaigns, you have probably heard about the Facebook catalog or the Google Shopping product...

twitch

clock 5 min read

Why considering Twitch in your digital strategy?

Twitch is likely to become one of the biggest trends in digital marketing over the next few years. In 2020 its development and popularization...

couple buying supermarket smartphone

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Key points for m-commerce in 2021

COVID-19 has been an accelerator of both consumption and new habits on the part of the consumer and the ecosystem in general. In 2020 we have seen...

mobile using women

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How to push your e-commerce with TikTok

In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...

privacy politics

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iOS14 in Digital Marketing Strategies

This year Apple officially launched the updates for the iOS14 operating system. These changes represent a paradigm shift as they include strict...

chinese new year celebration

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Marketing for chinese consumers in Chinese New Year

Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...

 
 

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