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Google estrategia digital

clock 6 min read

Why is Google essential for your digital strategy?

What if we start by telling you that Google is the most visited website in the world? In a way it is always our first resource when it comes to comparing prices or solving our doubts online. That is why every day 1 billion people type www.google.com...

WeChat

clock 3 min read

What is WeChat and why use it in your digital marketing strategy?

With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the...

Mundo sin cookies

clock 3 min read

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...

clock 2 min read

5 tips to optimize your App campaigns

If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...

chinese women

clock 4 min read

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...

dynamic creatives

clock 6 min read

Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

best practices product feed

clock 4 min read

9 product feed best practices to increase your ads effectiveness

If you have an e-commerce and have set up Social Ads campaigns, you have probably heard about the Facebook catalog or the Google Shopping product...

twitch

clock 5 min read

Why considering Twitch in your digital strategy?

Twitch is likely to become one of the biggest trends in digital marketing over the next few years. In 2020 its development and popularization...

couple buying supermarket smartphone

clock 3 min read

Key points for m-commerce in 2021

COVID-19 has been an accelerator of both consumption and new habits on the part of the consumer and the ecosystem in general. In 2020 we have seen...

mobile using women

clock 1 min read

How to push your e-commerce with TikTok

In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...

 
 

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