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Learn how to structure and distribute your content so generative models can understand it, trust it and reuse it in their answers.
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2 min read
A few months ago we were talking about the top speed that TikTok took during the lockdown and we were not wrong. It has recently reached 100 million active users per month in Europe, consolidating itself as the global, multi-generational,...
4 min read
The most important purchase moment of the year is getting closer and closer.The expectations for the 2020 Christmas campaign are high: boom in the...
2 min read
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
2 min read
One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...
3 min read
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
2 min read
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
1 min read
In the last blog post we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community...
2 min read
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
2 min read
More than a long-distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.
4 min read
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
