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COVID-19 has been an accelerator of both consumption and new habits on the part of the consumer and the ecosystem in general. In 2020 we have seen how e-commerce has brought with it a need to transform the value proposition of brands and the...
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In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...
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This year Apple officially launched the updates for the iOS14 operating system. These changes represent a paradigm shift as they include strict...
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Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...
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A few months ago we were talking about the top speed that TikTok took during the lockdown and we were not wrong. It has recently reached 100 million...
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The most important purchase moment of the year is getting closer and closer.The expectations for the 2020 Christmas campaign are high: boom in the...
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The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
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One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...
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How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
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Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...