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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.

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Blog

Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

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Insights and strategies Pre-Black Friday 2018

If we look back and think of Black Friday, it's hard to believe the penetration it has achieved in the consumer market. Since the start of this decade, when its growth began, it has been gaining followers over much of the world.

Adam Mosseri

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Instagram has a new boss. How does this impact on advertisers?

Kevin Systrom and Mike Krieger, founders of Instagram, whose property bought Facebook 6 years ago, have announced their withdrawal. How does this...

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Mentions vs hashtags: the new trend

The mentions take all the power in conversations with your users. You have to be more connected to mentions than ever before.

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How to generate secure SSH keys

SSH Login Check Scanner, Hydra, Xhydra, Ncrack, NMap, and so on... These are some hacking tools which allow anyone to scan networks and exploit users...

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Use Twitter Moments in your advertising strategy

Twitter Moments are a new non-advertising format that as we have checked in the last months, can be integrated effectively in the brands’ advertising...

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Social Media Advertising Trends 2017

We are in the final stretch of the year and the digital sector is beginning to show new changes, strategies and formats, which will consolidate in...

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Creative strategies for your social networks in the millennial era

Social networks are more visual every day. We said it last year but then we still couldn’t be aware of all the progresses in all social networks in...

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Optimize the budget distribution of your campaigns

Picking the right budget for your campaign can determine the success of it. In particular, when a campaign has multiple ad sets with different...

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Take advantage of the Custom and Lookalike Audiences

Segmentation options are one of the strongest points when making Facebook Ads. Advanced tools let us use geolocation, fields of study or interests...

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Mother's Day and other social momentums

Every brand that makes advertising, in digital or conventional media, has a strategy. A strategy with different goals: increasing sales, getting...

 
 

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