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Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy regulations, and user journeys that look more like a maze than a funnel... relying solely on...

Read More
opportunity score

Opportunity Score de Meta: cómo usarlo para mejorar tus campañas

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

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mmm vs mtas

​​Battle of Models: MMM vs. MTA

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...

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ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
ai max

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

Read More
Connected TV

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
adobe analytics

Adobe Analytics: Custom analytics, advanced reporting, and connection to Google Ads

When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...

Read More
analytics attribution

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
meta ai

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More

clock 4 min read

Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy regulations, and user journeys that look more like a maze than a funnel... relying solely on...

Read More
opportunity score

clock 3 min read

Opportunity Score de Meta: cómo usarlo para mejorar tus campañas

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

clock 4 min read

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

Read More
mmm vs mtas

clock 5 min read

​​Battle of Models: MMM vs. MTA

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...

Read More

clock 4 min read

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
ai max

clock 3 min read

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

Read More
Connected TV

clock 5 min read

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
adobe analytics

clock 4 min read

Adobe Analytics: Custom analytics, advanced reporting, and connection to Google Ads

When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...

Read More
analytics attribution

clock 6 min read

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
meta ai

clock 3 min read

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
 
 

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