Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy regulations, and user journeys that look more like a maze than a funnel... relying solely on...
Read More
In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...
TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...
When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...
4 min read
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy regulations, and user journeys that look more like a maze than a funnel... relying solely on...
Read More
3 min read
In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...
4 min read
TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...
5 min read
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
4 min read
In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...
3 min read
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
5 min read
In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...
4 min read
When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...
6 min read
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
3 min read
Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...
