[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences, and creatives that update constantly. But amid all that automation, one challenge remains...
Read More
Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode,...
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
For years, brands have invested millions in capturing attention… and only that: attention. The real challenge has always been turning that attention...
Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
2 min read
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences, and creatives that update constantly. But amid all that automation, one challenge remains...
Read More
3 min read
Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode,...
3 min read
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
4 min read
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...
3 min read
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
3 min read
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
3 min read
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like ...
3 min read
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
6 min read
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
7 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
