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FEATURED

AMP Overview
The platform that connects data, media, creativity and measurement.

AI & AUTOMATION

Kata
Amplify execution with AI-powered automation.
Adsmurai MCP NEW
Connect AI tools with your marketing data, workflows and actions.

DATA & SIGNALS

One Tag
Capture, connect and prepare high-quality signals.
GEO Tracker
Monitor brand visibility in AI-generated answers.
OpenAI Ads
Prepare your brand for advertising in AI environments.

PLANNING & EXECUTION

Media Plans
Plan media investment with full visibility.
Campaign Management
Activate and control campaigns across platforms.

CREATIVE & CATALOGS

Feeds & Creatives
Scale catalogue-driven creatives and dynamic ads.

MEASUREMENT & INTELLIGENCE

Marketing Dashboards
Unify performance data in real time.
Marketing Mix Modeling
Measure incremental impact and optimise investment.

GROWTH STRATEGY

Strategy
Digital Strategies Market Research Consulting Technical Audit

MEDIA PLANNING

Planning & Control
Media Planning Budget Control Marketing Mix Modeling

CATALOG & COMMERCE

Catalog Management
Feeds & Creatives Product Performance Dynamic Creative Templates

CREATIVE PRODUCTION

Creativity
Media Productions Design & Creatives TikTok Creative Exchange

MEDIA ACTIVATION

Omnichannel Activation
Paid Social SEM & PPC Conversational AI Ads Retail Media Programmatic Advertising SEO & GEO Content Marketing Web Development & UX/UI Community Management Influencer Marketing

DATA & MEASUREMENT

Data
First-party Tracking GA4 & Advanced Analytics Dashboards & Reporting Offline Data Integration

AI SEARCH & VISIBILITY

AI Visibility
Brand Tracker AI Visibility Monitoring Search Visibility Strategy

Blog

Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

Microsoft advertising

clock 6 min read

Microsoft Advertising: What It Is, how it works, and why you should consider it

Ana Fernández Published on October 9, 2026

Microsoft

clock 3 min read

Google Pickup Later: connect Google Shopping with physical stores

Anna Rodríguez Published on September 23, 2026

Google Campaign data
Claude MCP

clock 4 min read

Claude and MCP for marketing: integration with AMP

Oriol Solé Updated September 21, 2026

Artificial Intelligence AI Marketing

clock 5 min read

AI in marketing: the new phase of artificial intelligence

Paula Altuzarra Updated September 14, 2026

Digital Marketing Artificial Intelligence AI Marketing

clock 6 min read

Google Consent Mode and CMP: impact on measurement

Gloria Romero Updated August 26, 2026

Google Campaign data

clock 5 min read

The summer of Hype: fashion marketing, product drops and brand collaborations

Paula Altuzarra Published on August 7, 2026

Digital Marketing Content Marketing Brand Tracker

clock 6 min read

AI Act: how the New AI law affects marketing and advertising

Paula Moreno Published on August 4, 2026

Digital Marketing Artificial Intelligence
B2B

clock 8 min read

The new B2B buyer: adapt your strategy to the modern buyer journey

Paula Moreno Published on July 31, 2026

Digital Marketing Analytics B2B

clock 4 min read

How Pinterest uses AI to understand images

Desiree de Palma Published on July 23, 2026

Pinterest Social Media Artificial Intelligence
MCP

clock 4 min read

Model Context Protocol (MCP): What it is and how it works

Paula Altuzarra Published on July 14, 2026

Artificial Intelligence
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