[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s user no longer follows that path. Decisions are instant, attention spans are short, and every extra...
Read More
For years, brands have invested millions in capturing attention… and only that: attention. The real challenge has always been turning that attention...
Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
3 min read
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s user no longer follows that path. Decisions are instant, attention spans are short, and every extra...
Read More
4 min read
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...
3 min read
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
3 min read
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
3 min read
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like ...
3 min read
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
6 min read
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
7 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
3 min read
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
4 min read
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
