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Pinterest Predicts 2026: The 21 trends that will dominate inspiration (and the market) this year
Pinterest has done it again! A new edition of Pinterest Predicts 2026, a reveal of the trends that will shape the year.
Read More
From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...
Full control in Peak Season: measure and optimize with dashboards
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
How to bring performance precision to connected TV
Television has accompanied brands for decades. It has been a stage, a loudspeaker and a meeting point — a medium capable of bringing millions of...
UGC and influencers: how to turn authentic content into actionable data
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
Let AI tell you where to adjust: automatic insights to sell more
For years, dashboards have been the mirror where marketers look at their results. But let’s be honest: having data is not the same as understanding...
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ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
Catalogue optimisation: how to transform your data into campaigns that sell
In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...
Inside the UK Peak Season: an analysis of what really works in Q4
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
3 min read
Pinterest Predicts 2026: The 21 trends that will dominate inspiration (and the market) this year
Pinterest has done it again! A new edition of Pinterest Predicts 2026, a reveal of the trends that will shape the year.
Read More
2 min read
From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...
5 min read
Full control in Peak Season: measure and optimize with dashboards
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
3 min read
How to bring performance precision to connected TV
Television has accompanied brands for decades. It has been a stage, a loudspeaker and a meeting point — a medium capable of bringing millions of...
4 min read
UGC and influencers: how to turn authentic content into actionable data
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
3 min read
Let AI tell you where to adjust: automatic insights to sell more
For years, dashboards have been the mirror where marketers look at their results.But let’s be honest: having data is not the same as understanding it.
.png)
6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
3 min read
Catalogue optimisation: how to transform your data into campaigns that sell
In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...
4 min read
Inside the UK Peak Season: an analysis of what really works in Q4
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
3 min read
Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...