[Ebook] How to plan for an unstoppable peak season
Master high seasons with strategy, data, and automation. Discover how to optimize your campaigns during peak demand periods with strategies based on market analysis and consumer behavior.
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For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be further from the truth. Platforms have multiplied, reporting has become fragmented and AI has...
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There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
Television has accompanied brands for decades. It has been a stage, a loudspeaker and a meeting point — a medium capable of bringing millions of...
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
For years, dashboards have been the mirror where marketers look at their results. But let’s be honest: having data is not the same as understanding...
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For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
2 min read
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be further from the truth. Platforms have multiplied, reporting has become fragmented and AI has...
Read More
5 min read
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
3 min read
Television has accompanied brands for decades. It has been a stage, a loudspeaker and a meeting point — a medium capable of bringing millions of...
4 min read
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
3 min read
For years, dashboards have been the mirror where marketers look at their results.But let’s be honest: having data is not the same as understanding it.
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6 min read
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
3 min read
In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...
4 min read
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
3 min read
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
4 min read
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
