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Blog

Blog

ugc influencers

UGC and influencers: how to turn authentic content into actionable data

For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the mobile phone, from models to everyday people showing everyday things. Every time we open TikTok,...

Read More
automatic insights

Let AI tell you where to adjust: automatic insights to sell more

For years, dashboards have been the mirror where marketers look at their results. But let’s be honest: having data is not the same as understanding...

Read More

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

Read More
optimizar feeds

Catalogue optimisation: how to transform your data into campaigns that sell

In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...

Read More
Q4 Peak Season

Inside the UK Peak Season: an analysis of what really works in Q4

Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...

Read More
Netflix Ads

Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising

For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...

Read More

Zero Click Marketing: how to make an impact without relying on clicks

For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...

Read More
amazon fprmats

New Amazon Ads formats: what's coming next

In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...

Read More
Things to do

Google Things To Do: how to turn your search into a booking (without leaving Google)

In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...

Read More
api whatsapp

CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...

Read More
ugc influencers

clock 4 min read

UGC and influencers: how to turn authentic content into actionable data

For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the mobile phone, from models to everyday people showing everyday things.Every time we open TikTok,...

Read More
automatic insights

clock 3 min read

Let AI tell you where to adjust: automatic insights to sell more

For years, dashboards have been the mirror where marketers look at their results.But let’s be honest: having data is not the same as understanding it.

Read More

clock 5 min read

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

Read More
optimizar feeds

clock 3 min read

Catalogue optimisation: how to transform your data into campaigns that sell

In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right...

Read More
Q4 Peak Season

clock 4 min read

Inside the UK Peak Season: an analysis of what really works in Q4

Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...

Read More
Netflix Ads

clock 3 min read

Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising

For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...

Read More

clock 4 min read

Zero Click Marketing: how to make an impact without relying on clicks

For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...

Read More
amazon fprmats

clock 3 min read

New Amazon Ads formats: what's coming next

In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...

Read More
Things to do

clock 3 min read

Google Things To Do: how to turn your search into a booking (without leaving Google)

In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...

Read More
api whatsapp

clock 3 min read

CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...

Read More
 
 

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