Skip to the main content.
 AMP Start now
 AMP Start now

Blog

Analytics & Attribution

data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
practicas recomendadas mmm

6 Best Practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

Read More
mmm vs mtas

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...

Read More
improve performance ga4

Using GA4 Implementation to Improve Marketing Performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
marketing mix modeling

Everything you need to know about Marketing Mix Modeling

Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...

Read More
 
 

Subscribe to the newsletter

Enjoy every month the latest news in the sector