Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
Analytics & Attribution
6 Best Practices for Marketing Mix Modeling
Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
Using GA4 Implementation to Improve Marketing Performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...
Everything you need to know about Marketing Mix Modeling
Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...