5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
Analytics & Attribution
How to optimize landing pages for digital marketing strategies
Landing pages are specific entry points designed to convert visitors into leads or customers. They are fundamental in campaigns, as they are the...
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
6 best practices for Marketing Mix Modeling
Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
Using GA4 implementation to improve marketing performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...
Everything you need to know about Marketing Mix Modeling
Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...
Analytics & Attribution
5 min read
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
4 min read
How to optimize landing pages for digital marketing strategies
Landing pages are specific entry points designed to convert visitors into leads or customers. They are fundamental in campaigns, as they are the...
4 min read
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
7 min read
6 best practices for Marketing Mix Modeling
Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...
9 min read
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
12 min read
Using GA4 implementation to improve marketing performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...
9 min read
Everything you need to know about Marketing Mix Modeling
Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...