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Analytics & Attribution

data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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practicas recomendadas mmm

6 Best Practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

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mmm vs mtas

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...

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improve performance ga4

Using GA4 Implementation to Improve Marketing Performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

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marketing mix modeling

Everything you need to know about Marketing Mix Modeling

Gaining insight into the effectiveness of marketing strategies and optimizing your spend accordingly has always been a key task. By understanding...

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