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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Paula Moreno

WeChat

What is WeChat and why use it in your digital marketing strategy?

With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the Tencent group, which has become the most valuable technology company in China ahead of Alibaba. Let's...

Read More
Mundo sin cookies

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...

Read More

5 tips to optimize your App campaigns

If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...

Read More
chinese women

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...

Read More
dynamic creatives

Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

Read More
best practices product feed

9 product feed best practices to increase your ads effectiveness

If you have an e-commerce and have set up Social Ads campaigns, you have probably heard about the Facebook catalog or the Google Shopping product...

Read More
twitch

Why considering Twitch in your digital strategy?

Twitch is likely to become one of the biggest trends in digital marketing over the next few years. In 2020 its development and popularization...

Read More
couple buying supermarket smartphone

Key points for m-commerce in 2021

COVID-19 has been an accelerator of both consumption and new habits on the part of the consumer and the ecosystem in general. In 2020 we have seen...

Read More
mobile using women

How to push your e-commerce with TikTok

In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...

Read More
chinese new year celebration

Marketing for chinese consumers in Chinese New Year

Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...

Read More
WeChat

clock 3 min read

What is WeChat and why use it in your digital marketing strategy?

With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the Tencent group, which has become the most valuable technology company in China ahead of Alibaba. Let's...

Read More
Mundo sin cookies

clock 3 min read

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...

Read More

clock 2 min read

5 tips to optimize your App campaigns

If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...

Read More
chinese women

clock 4 min read

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...

Read More
dynamic creatives

clock 6 min read

Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

Read More
best practices product feed

clock 4 min read

9 product feed best practices to increase your ads effectiveness

If you have an e-commerce and have set up Social Ads campaigns, you have probably heard about the Facebook catalog or the Google Shopping product...

Read More
twitch

clock 5 min read

Why considering Twitch in your digital strategy?

Twitch is likely to become one of the biggest trends in digital marketing over the next few years. In 2020 its development and popularization...

Read More
couple buying supermarket smartphone

clock 3 min read

Key points for m-commerce in 2021

COVID-19 has been an accelerator of both consumption and new habits on the part of the consumer and the ecosystem in general. In 2020 we have seen...

Read More
mobile using women

clock 1 min read

How to push your e-commerce with TikTok

In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...

Read More
chinese new year celebration

clock 3 min read

Marketing for chinese consumers in Chinese New Year

Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...

Read More
 
 

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