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Paula Moreno

metricas facebook ads

Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve the best possible results: audience, placements, format, budget, etc. In order to analyse the return...

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DV360 Google

Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

Read More
YouTube Action Campaigns

YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

Read More
Google Discovery Ads

The keys to Google's Discovery Ads: focus on conversions

Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...

Read More
Snapchat Lenses

Snapchat Lenses: What it is and how it works

Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...

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Pinterest Video Ads

How to create a video ad strategy on Pinterest

Pinterest is a unique platform. Users actively seek inspiration about products and services, and value branded content in their search process. For...

Read More
campañas locales

Local Campaigns in Google Ads: What are they and how do they work?

Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google...

Read More
facebook conversions api tag manager

How To Configure Facebook Conversions API With Google Tag Manager

As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...

Read More
TikTok Story Selection

TikTok Story Selection: The new interactive format

TikTok has introduced a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging. They offer...

Read More
Tiktok Spark Ads

What are TikTok Spark Ads and how to use them?

TikTok has become one of the top platforms to boost your brand, thanks to the creative content of its ads.

Read More
metricas facebook ads

clock 3 min read

Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve the best possible results: audience, placements, format, budget, etc.In order to analyse the return...

Read More
DV360 Google

clock 4 min read

Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

Read More
YouTube Action Campaigns

clock 3 min read

YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

Read More
Google Discovery Ads

clock 4 min read

The keys to Google's Discovery Ads: focus on conversions

Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...

Read More
Snapchat Lenses

clock 3 min read

Snapchat Lenses: What it is and how it works

Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...

Read More
Pinterest Video Ads

clock 4 min read

How to create a video ad strategy on Pinterest

Pinterest is a unique platform. Users actively seek inspiration about products and services, and value branded content in their search process. For...

Read More
campañas locales

clock 5 min read

Local Campaigns in Google Ads: What are they and how do they work?

Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google...

Read More
facebook conversions api tag manager

clock 5 min read

How To Configure Facebook Conversions API With Google Tag Manager

As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...

Read More
TikTok Story Selection

clock 2 min read

TikTok Story Selection: The new interactive format

TikTok has introduced a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging. They offer...

Read More
Tiktok Spark Ads

clock 3 min read

What are TikTok Spark Ads and how to use them?

TikTok has become one of the top platforms to boost your brand, thanks to the creative content of its ads.

Read More
 
 

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