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Paula Moreno

data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement of this transition, it's crucial to address a critical challenge - data retention. Once you have it,...

Read More
google display network

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
improve performance ga4

Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
micro-influencers

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
User generated content

Everything you should know about user-generated content (UGC)

Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...

Read More
Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
Snap targeting

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement of this transition, it's crucial to address a critical challenge - data retention. Once you have it,...

Read More
google display network

clock 11 min read

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

clock 3 min read

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
improve performance ga4

clock 12 min read

Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
micro-influencers

clock 4 min read

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
User generated content

clock 8 min read

Everything you should know about user-generated content (UGC)

Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...

Read More
Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Read More
 
 

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