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Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering more relevant ads to your target audience. They also allow advertisers to test and optimise...
4 min read
If you have an e-commerce and have set up Social Ads campaigns, you have probably heard about the Facebook catalog or the Google Shopping product...
1 min read
In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...
3 min read
COVID-19 has been an accelerator of both consumption and new habits on the part of the consumer and the ecosystem in general. In 2020 we have seen...
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Twitch is likely to become one of the biggest trends in digital marketing over the next few years. In 2020 its development and popularization...
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Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...
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Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...
4 min read
Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...
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With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the...
2 min read
If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...