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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.

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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

chinese women

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized donations of sanitary pads for female medical workers fighting in the front line. Also, Chinese...

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Key points for m-commerce in 2021

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Marketing for chinese consumers in Chinese New Year

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Fast and effective impressions in TikTok

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clock 4 min read

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized donations of sanitary pads for female medical workers fighting in the front line. Also, Chinese...

Read More
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clock 6 min read

Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

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clock 4 min read

9 product feed best practices to increase your ads effectiveness

If you have an e-commerce and have set up Social Ads campaigns, you have probably heard about the Facebook catalog or the Google Shopping product...

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twitch

clock 5 min read

Why considering Twitch in your digital strategy?

Twitch is likely to become one of the biggest trends in digital marketing over the next few years. In 2020 its development and popularization...

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couple buying supermarket smartphone

clock 3 min read

Key points for m-commerce in 2021

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mobile using women

clock 1 min read

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In previous articles, we talked about the great acceleration TikTok made during the lockdown and how its volume of active users per month in Europe...

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clock 3 min read

Marketing for chinese consumers in Chinese New Year

Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...

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