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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

google ai

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Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and make data-driven decisions. Google, in particular, is driving this transformation with its innovative...

improve performance ga4

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Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

micro-influencers

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How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

User generated content

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Everything you should know about user-generated content (UGC)

Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...

Smart Bidding strategies Google Ads

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Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

YouTube BrandConnect

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Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

migrate google analytics 4

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How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Pinterest ad targeting

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Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

TikTok Shopping Ads

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TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...

 
 

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