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Capture, connect and prepare high-quality signals to power everything else.

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Plan, activate and control media to hit targets with precision.

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Scale dynamic ads and product storytelling across every format.

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Turn data into smart decisions with advanced analytics and modeling.

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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.

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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated competition, technology stands as a powerful ally for the digital marketer. One of the tools that has...

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YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

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How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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Snap targeting

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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Pinterest ad targeting

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

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TikTok Shopping Ads

TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...

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Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

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Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

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YouTube Action Campaigns

YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

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Google Discovery Ads

The keys to Google's Discovery Ads: focus on conversions

Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...

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Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated competition, technology stands as a powerful ally for the digital marketer. One of the tools that has...

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YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

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migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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Pinterest ad targeting

clock 3 min read

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

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TikTok Shopping Ads

clock 4 min read

TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...

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metricas facebook ads

clock 3 min read

Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

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DV360 Google

clock 4 min read

Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

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YouTube Action Campaigns

clock 3 min read

YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

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Google Discovery Ads

clock 4 min read

The keys to Google's Discovery Ads: focus on conversions

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