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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Paula Moreno

TikTok app

TikTok: Privacy and personalized ads

Available in 150 markets and 75 languages, TikTok has managed to become one of the most popular apps year after year since it went viral in 2018. It is the leading destination for the short video format and its mission since it was created has been...

Read More
Facebook Ads en tu estrategia

Why include Facebook Ads in a digital marketing strategy?

Facebook has approximately 3.03 billion monthly active users worldwide and at least more than 10 million monthly active advertisers that make life on...

Read More
5 consejos Pinterest Ads

5 Optimization Tips For Your Pinterest Ads Campaigns

Pinterest is a hybrid option between a social media platform and a search engine. Combining paid social strategies with SEO best practices will help...

Read More
6 conclusiones para tu estrategia digital

6 findings you should take into account in your digital strategy

Spring time means it is time for IAB Spain to present the Annual Social Media Study focused on the digital sector in Spain between 16 and 70 years...

Read More
Pinterest Ads ecommerce

How to start with Pinterest Ads campaigns for eCommerce

Without a doubt, Pinterest is a key platform for your brand: 442 million monthly active users worldwide, 240 billion pins saved and more than 5...

Read More
WeChat

What is WeChat and why use it in your digital marketing strategy?

With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the...

Read More
Mundo sin cookies

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...

Read More

5 tips to optimize your App campaigns

If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...

Read More
chinese women

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...

Read More
dynamic creatives

Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

Read More
TikTok app

clock 2 min read

TikTok: Privacy and personalized ads

Available in 150 markets and 75 languages, TikTok has managed to become one of the most popular apps year after year since it went viral in 2018. It is the leading destination for the short video format and its mission since it was created has been...

Read More
Facebook Ads en tu estrategia

clock 4 min read

Why include Facebook Ads in a digital marketing strategy?

Facebook has approximately 3.03 billion monthly active users worldwide and at least more than 10 million monthly active advertisers that make life on...

Read More
5 consejos Pinterest Ads

clock 4 min read

5 Optimization Tips For Your Pinterest Ads Campaigns

Pinterest is a hybrid option between a social media platform and a search engine. Combining paid social strategies with SEO best practices will help...

Read More
6 conclusiones para tu estrategia digital

clock 1 min read

6 findings you should take into account in your digital strategy

Spring time means it is time for IAB Spain to present the Annual Social Media Study focused on the digital sector in Spain between 16 and 70 years...

Read More
Pinterest Ads ecommerce

clock 3 min read

How to start with Pinterest Ads campaigns for eCommerce

Without a doubt, Pinterest is a key platform for your brand: 442 million monthly active users worldwide, 240 billion pins saved and more than 5...

Read More
WeChat

clock 3 min read

What is WeChat and why use it in your digital marketing strategy?

With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the...

Read More
Mundo sin cookies

clock 3 min read

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...

Read More

clock 2 min read

5 tips to optimize your App campaigns

If you are a marketer and you are looking for tips that help you run smoothly your brand’s digital marketing strategy this article is for you. By...

Read More
chinese women

clock 4 min read

How Rising Feminism in China is Shaping Brands’ Marketing Strategy

Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...

Read More
dynamic creatives

clock 6 min read

Best practices for maximising the performance of dynamic creatives

Dynamic creatives play an important role in today's digital marketing strategies, as they can increase engagement and conversion rates by delivering...

Read More
 
 

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