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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

google ads

clock 8 min read

What it is and how to get started with Google Ads

Google is not just a search engine, it is the technological giant that has been revolutionising technology for decades with its search engine and the development of digital marketing. We are talking about tools such as Google Adwords, Google...

Tiktok mobile

clock 4 min read

How to grow your business with TikTok

TikTok has one goal: to connect community, entertainment and shopping. In fact, as we see with its recent updates, shopping is becoming more and more...

twitter ads

clock 3 min read

What is it and what to consider in a Twitter Ads campaign?

With more than 353 million monthly active users, Twitter Ads is definitely an option that your company should consider to complement the organic...

social ads

clock 3 min read

Get your Social Ad Campaigns ready for Double 11

Double 11 or Singles’Day was created by Alibaba 12 years ago and year over year has become the ultimate Chinese shopping festival. As we told you in...

Black friday

clock 6 min read

Tips to make your digital marketing strategy succeed in Black Friday

Black Friday is one of the most important shopping occasions during the year. All brands compete with each other for the attention of users, so it is...

Facebook píxel

clock 4 min read

What is Facebook pixel and how is it configured?

What is the Facebook Pixel, what events can I include and everything that this pixel will allow you to incorporate in your Facebook and Instagram Ads...

6 best practices TikTok

clock 3 min read

6 Best practices for your ads on TikTok

More than 3 billion downloads worldwide, 89 minutes per user per day on average, 546 billion monthly video views or 22,600 TikToks created every...

Pinterest Ads creatividades

clock 4 min read

Pinterest Ads: Best practices to optimize your creatives

Pinterest's numbers are only growing. More than 475 million global monthly active users and 300 billion saved pins. Pinterest exists to inspire...

Píxel TikTok

clock 2 min read

How to install TikTok Pixel in 3 steps

To launch campaigns and increase your e-commerce sales, it is essential to have the conversion pixel installed on every page of your website. Let's...

Catálogo de productos Pinterest

clock 8 min read

How to set up your e-commerce product catalog on Pinterest

The main advantage of Pinterest over other platforms is that the process of the user saving and retaining ideas happens on Pinterest much earlier...

 
 

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