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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Paula Moreno

cookieless tracking

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These cookies allow platforms to track user activity, providing essential data for decision making in...

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paid-media-strategies-gen-ai

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

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product attributes

Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

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tiktok events api

How to configure TikTok Events API with Google Tag Manager

Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...

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Creative trends in digital advertising

Digital advertising creativity continues to break boundaries, adapting to a constantly evolving technological and cultural environment. As we...

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picos estacionales google ads

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

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mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

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visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

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data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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google display network

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

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cookieless tracking

clock 4 min read

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These cookies allow platforms to track user activity, providing essential data for decision making in...

Read More
paid-media-strategies-gen-ai

clock 6 min read

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

Read More
product attributes

clock 6 min read

Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

Read More
tiktok events api

clock 3 min read

How to configure TikTok Events API with Google Tag Manager

Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...

Read More

clock 5 min read

Creative trends in digital advertising

Digital advertising creativity continues to break boundaries, adapting to a constantly evolving technological and cultural environment. As we...

Read More
picos estacionales google ads

clock 4 min read

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

Read More
mastering ad creatives adsmurai

clock 9 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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google display network

clock 11 min read

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

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