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Paula Moreno

mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether you're navigating through e-commerces or maximizing the impact of your advertising efforts,...

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visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
google display network

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
improve performance ga4

Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
micro-influencers

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
mastering ad creatives adsmurai

clock 9 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether you're navigating through e-commerces or maximizing the impact of your advertising efforts,...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
rich media

clock 8 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
google display network

clock 11 min read

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

clock 3 min read

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
improve performance ga4

clock 12 min read

Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
micro-influencers

clock 4 min read

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
 
 

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