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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.

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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

linkedin ads

clock 6 min read

Best practices to maximize your LinkedIn Ads campaigns

LinkedIn Ads represents a strategic way to achieve your business goals in a purely professional environment. In an increasingly competitive business world, LinkedIn advertising stands as a critical tool to stand out from the crowd, connecting...

Pinterest Conversion API Google Tag Manager

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How to set up Pinterest Conversion API with Google Tag Manager

The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...

google local inventory ads

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Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....

google product category

clock 5 min read

Google Product Category Keys: Visibility for your products

In an environment as competitive as Google Shopping, standing out isn't an option: it's a necessity. And when it comes to visibility, Google Product...

google consent mode

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Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

clock 7 min read

Basic guide to optimise your content marketing strategy

Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...

facebook ad creative

clock 7 min read

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

cookieless tracking

clock 4 min read

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

paid-media-strategies-gen-ai

clock 6 min read

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

product attributes

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Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

 
 

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