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Paula Moreno

mmm vs mtas

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the overall impact of marketing elements, Multi-Touch Attribution Modeling provides insights into the...

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improve performance ga4

Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
micro-influencers

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

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SEM

Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

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Smart Bidding strategies Google Ads

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

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YouTube BrandConnect

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

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migrate google analytics 4

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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Snap targeting

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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Pinterest ad targeting

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

Read More
TikTok Shopping Ads

TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...

Read More
mmm vs mtas

clock 9 min read

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the overall impact of marketing elements, Multi-Touch Attribution Modeling provides insights into the...

Read More
improve performance ga4

clock 12 min read

Using GA4 implementation to improve marketing performance

Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...

Read More
micro-influencers

clock 4 min read

How micro-influencers can increase conversions

The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...

Read More
SEM

clock 9 min read

Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

Read More
Smart Bidding strategies Google Ads

clock 10 min read

Maximize ROI with Smart Bidding in Google Ads

Today, advertising campaigns require careful management and intelligent approaches to achieve the desired results. In a scenario of accelerated...

Read More
YouTube BrandConnect

clock 2 min read

Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

Read More
migrate google analytics 4

clock 4 min read

How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

Read More
Snap targeting

clock 5 min read

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

Read More
Pinterest ad targeting

clock 3 min read

Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

Read More
TikTok Shopping Ads

clock 4 min read

TikTok Shopping Ads: What they are and how they work

TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...

Read More
 
 

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