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Paula Moreno

aio

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential. And we’re not just talking about tweaking bids or swapping creatives. We're talking about...

Read More
pinterest video ads

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

Read More
amazon ads

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

Read More
facebook ads optimization

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
Youtube ads

What are YouTube Ads and how to use them?

When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...

Read More
tiktok shop

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

Read More
TikTok metrics

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

Read More
marketing mix modeling

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
Facebook Ads

[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Read More
Conversions API

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

Read More
aio

clock 3 min read

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential. And we’re not just talking about tweaking bids or swapping creatives. We're talking about ...

Read More
pinterest video ads

clock 5 min read

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

Read More
amazon ads

clock 3 min read

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

Read More
facebook ads optimization

clock 11 min read

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
Youtube ads

clock 6 min read

What are YouTube Ads and how to use them?

When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...

Read More
tiktok shop

clock 7 min read

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

Read More
TikTok metrics

clock 9 min read

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

Read More
marketing mix modeling

clock 5 min read

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
Facebook Ads

clock 10 min read

[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Read More
Conversions API

clock 6 min read

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

Read More
 
 

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