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Paula Moreno

Tiktok live

TikTok Live: what it is, how it works, and why brands should get on board NOW!

If you thought TikTok was just for viral dances, challenges, and cooking videos you'll never make... brace yourself, because TikTok Live is in a different league. A real-time channel that blends entertainment, community, sales, and visibility all in...

Read More
Meta Advantage

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More
opportunity score

Meta Opportunity Score: how to use it to improve your campaigns

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

Read More
analytics attribution

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
crosselling

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

Read More
aio

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

Read More
pinterest video ads

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

Read More
amazon ads

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

Read More
facebook ads optimization

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
Tiktok live

clock 5 min read

TikTok Live: what it is, how it works, and why brands should get on board NOW!

If you thought TikTok was just for viral dances, challenges, and cooking videos you'll never make... brace yourself, because TikTok Live is in a different league. A real-time channel that blends entertainment, community, sales, and visibility all in...

Read More
Meta Advantage

clock 5 min read

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More
opportunity score

clock 3 min read

Meta Opportunity Score: how to use it to improve your campaigns

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

clock 4 min read

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

Read More
analytics attribution

clock 6 min read

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
crosselling

clock 4 min read

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

Read More
aio

clock 3 min read

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

Read More
pinterest video ads

clock 5 min read

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

Read More
amazon ads

clock 3 min read

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

Read More
facebook ads optimization

clock 11 min read

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
 
 

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