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Paula Moreno

facebook ad creative

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we will explore key strategies for selecting the best images, videos and other visual elements for your...

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cookieless tracking

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

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paid-media-strategies-gen-ai

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

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product attributes

Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

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tiktok events api

How to configure TikTok Events API with Google Tag Manager

Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...

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analytics attribution

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

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Google Tag Manager

Ultimate guide to Conversions API implementation with Google Tag Manager

En el ecosistema de la publicidad online, la medición es crucial para lograr un retorno positivo de la inversión. Tradicionalmente, la medición se...

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picos estacionales google ads

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

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mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
facebook ad creative

clock 7 min read

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we will explore key strategies for selecting the best images, videos and other visual elements for your...

Read More
cookieless tracking

clock 4 min read

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

Read More
paid-media-strategies-gen-ai

clock 6 min read

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

Read More
product attributes

clock 6 min read

Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

Read More
tiktok events api

clock 3 min read

How to configure TikTok Events API with Google Tag Manager

Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...

Read More
analytics attribution

clock 5 min read

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
Google Tag Manager

clock 9 min read

Ultimate guide to Conversions API implementation with Google Tag Manager

En el ecosistema de la publicidad online, la medición es crucial para lograr un retorno positivo de la inversión. Tradicionalmente, la medición se...

Read More
picos estacionales google ads

clock 4 min read

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

Read More
mastering ad creatives adsmurai

clock 8 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
 
 

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