[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise performance. Meta Opportunity Score is a tool built for this very purpose: to help you spot...
Read More
TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...
In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...
Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...
When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...
TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.
3 min read
In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise performance. Meta Opportunity Score is a tool built for this very purpose: to help you spot...
Read More
4 min read
TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...
6 min read
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
4 min read
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
3 min read
In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....
5 min read
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...
3 min read
In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...
11 min read
Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...
6 min read
When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...
7 min read
TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.
