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Paula Moreno

Conversions API

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of third-party cookies, brands must adapt their strategies without compromising user privacy. Areas such as ad...

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what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More
Social Media Ad Design: Safe Zones and Templates

Social Media Ad Design: Safe Zones and Templates

An attractive ad design in your social media ads can make the difference between the success and failure of your campaign. But how do you make sure...

Read More
What is GEO and key strategies for content relevance

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
Understanding ATO fraud and how to protect your advertising accounts

Understanding ATO fraud and how to protect your advertising accounts

In today’s digital landscape, advertising accounts are increasingly vulnerable to Account Takeover (ATO) fraud, especially in digital marketing and...

Read More
Transform your agency's performance with real-time data and analytics

Transform your agency's performance with real-time data and analytics

In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's...

Read More
The power of data in Retail Media

The power of data in Retail Media

In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...

Read More
feed google shopping

Complete guide for your Google Shopping feed

Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...

Read More
Shopify for your online business / ecommerce

Shopify: your partner to build and grow your online business

Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...

Read More
Dynamic Video Ads

Everything you need to know about Dynamic Video Ads (DVAs)

Personalization and relevance are key to capture consumers' attention. In this context, dynamic video ads (DVAs) emerge as a powerful and effective...

Read More
Conversions API

clock 6 min read

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of third-party cookies, brands must adapt their strategies without compromising user privacy. Areas such as ad...

Read More
what is dooh advertising

clock 9 min read

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More
Social Media Ad Design: Safe Zones and Templates

clock 5 min read

Social Media Ad Design: Safe Zones and Templates

An attractive ad design in your social media ads can make the difference between the success and failure of your campaign. But how do you make sure...

Read More
What is GEO and key strategies for content relevance

clock 5 min read

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
Understanding ATO fraud and how to protect your advertising accounts

clock 3 min read

Understanding ATO fraud and how to protect your advertising accounts

In today’s digital landscape, advertising accounts are increasingly vulnerable to Account Takeover (ATO) fraud, especially in digital marketing and...

Read More
Transform your agency's performance with real-time data and analytics

clock 6 min read

Transform your agency's performance with real-time data and analytics

In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's...

Read More
The power of data in Retail Media

clock 4 min read

The power of data in Retail Media

In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...

Read More
feed google shopping

clock 6 min read

Complete guide for your Google Shopping feed

Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...

Read More
Shopify for your online business / ecommerce

clock 4 min read

Shopify: your partner to build and grow your online business

Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...

Read More
Dynamic Video Ads

clock 4 min read

Everything you need to know about Dynamic Video Ads (DVAs)

Personalization and relevance are key to capture consumers' attention. In this context, dynamic video ads (DVAs) emerge as a powerful and effective...

Read More
 
 

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