[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...
Read More
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...
In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...
Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...
When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...
TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.
TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
6 min read
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...
Read More
4 min read
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
3 min read
In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....
5 min read
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...
3 min read
In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...
11 min read
Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...
6 min read
When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...
7 min read
TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.
9 min read
TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...
5 min read
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
