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[Ebook] SEO & SEM: The dual formula for digital success. Discover the two key strategies to boost your search engine visibility.
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A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how we optimize content for search engines. As AI-powered search engines like Google and Bing become...
Read More
In today’s digital landscape, advertising accounts are increasingly vulnerable to Account Takeover (ATO) fraud, especially in digital marketing and...
In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's...
In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...
Personalization and relevance are key to capture consumers' attention. In this context, dynamic video ads (DVAs) emerge as a powerful and effective...
A performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this...
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
Both MMM and multichannel attribution are valuable tools for understanding how marketing activities impact sales. The MMM is better for getting an...
5 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how we optimize content for search engines. As AI-powered search engines like Google and Bing become...
Read More
3 min read
In today’s digital landscape, advertising accounts are increasingly vulnerable to Account Takeover (ATO) fraud, especially in digital marketing and...
6 min read
In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's...
4 min read
In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...
6 min read
Google Shopping is one of the most powerful tools for online advertising, allowing brands to display their products directly in Google search...
4 min read
Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...
4 min read
Personalization and relevance are key to capture consumers' attention. In this context, dynamic video ads (DVAs) emerge as a powerful and effective...
4 min read
A performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this...
3 min read
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
6 min read
Both MMM and multichannel attribution are valuable tools for understanding how marketing activities impact sales. The MMM is better for getting an...
