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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

tiktok shop

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Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

TikTok metrics

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TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

marketing mix modeling

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[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Facebook Ads

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[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Conversions API

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Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

what is dooh advertising

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What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Social Media Ad Design: Safe Zones and Templates

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Social Media Ad Design: Safe Zones and Templates

An attractive ad design in your social media ads can make the difference between the success and failure of your campaign. But how do you make sure...

Understanding ATO fraud and how to protect your advertising accounts

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Understanding ATO fraud and how to protect your advertising accounts

In today’s digital landscape, advertising accounts are increasingly vulnerable to Account Takeover (ATO) fraud, especially in digital marketing and...

Transform your agency's performance with real-time data and analytics

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Transform your agency's performance with real-time data and analytics

In managing a digital marketing agency, success depends on informed and strategic decision-making. For those responsible for defining the agency's...

The power of data in Retail Media

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The power of data in Retail Media

In today's digital world, data is the most valuable resource, and Retail Media is no exception. Brands' ability to connect with consumers effectively...

 
 

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