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Paula Moreno

google local inventory ads

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow. Consumers value the efficiency of ordering online and picking up in a nearby store, making local...

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google product category

Google Product Category Keys: Visibility for your products

Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...

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google consent mode

Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

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facebook ad creative

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

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cookieless tracking

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

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paid-media-strategies-gen-ai

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

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product attributes

Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

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tiktok events api

How to configure TikTok Events API with Google Tag Manager

Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...

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Creative trends in digital advertising

Digital advertising creativity continues to break boundaries, adapting to a constantly evolving technological and cultural environment. As we...

Read More
analytics attribution

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
google local inventory ads

clock 3 min read

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow. Consumers value the efficiency of ordering online and picking up in a nearby store, making local...

Read More
google product category

clock 6 min read

Google Product Category Keys: Visibility for your products

Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...

Read More
google consent mode

clock 3 min read

Master Google Consent Mode 2: What you need to know

In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....

Read More
facebook ad creative

clock 7 min read

Best practices for Facebook ad creatives

The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...

Read More
cookieless tracking

clock 4 min read

Cookieless Tracking: Digital Marketing strategies and solutions

Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...

Read More
paid-media-strategies-gen-ai

clock 6 min read

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

Read More
product attributes

clock 6 min read

Mastering product attributes in Paid Media campaigns

Nowadays the power lies in the precision of product attributes. Picture your product feed as a symphony, each attribute a note contributing to a...

Read More
tiktok events api

clock 3 min read

How to configure TikTok Events API with Google Tag Manager

Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...

Read More

clock 5 min read

Creative trends in digital advertising

Digital advertising creativity continues to break boundaries, adapting to a constantly evolving technological and cultural environment. As we...

Read More
analytics attribution

clock 5 min read

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
 
 

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