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Paula Moreno

picos estacionales google ads

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial especially in Google Ads campaigns, where every click counts and every season presents unique...

Read More
mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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practicas recomendadas mmm

6 best practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

Read More
google demand gen campaigns

Google's Demand Generation Campaigns: Unlocking consumer engagement

In today's dynamic consumer landscape, individuals engage with brands across numerous channels and touch points, accessing them at their convenience...

Read More
google display network

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
mmm vs mtas

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...

Read More
picos estacionales google ads

clock 4 min read

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial especially in Google Ads campaigns, where every click counts and every season presents unique...

Read More
mastering ad creatives adsmurai

clock 9 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
rich media

clock 8 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
practicas recomendadas mmm

clock 7 min read

6 best practices for Marketing Mix Modeling

Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...

Read More
google demand gen campaigns

clock 7 min read

Google's Demand Generation Campaigns: Unlocking consumer engagement

In today's dynamic consumer landscape, individuals engage with brands across numerous channels and touch points, accessing them at their convenience...

Read More
google display network

clock 11 min read

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

clock 3 min read

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
mmm vs mtas

clock 9 min read

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...

Read More
 
 

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