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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

Performance Marketing Dashboards

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Performance Marketing Dashboards: Template and Examples

A performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this article, we'll introduce you to a free template and guide you through the process of creating effective,...

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Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy

In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...

Shopify Checkout Extensibility

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Boost your ecommerce checkout with Shopify Checkout Extensibility

If your Shopify Plus shop is looking to offer a seamless and personalised checkout experience, then Shopify Checkout Extensibility is the perfect...

Migrating to Google Analytics 4: Opportunities and FAQs

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Migrating to Google Analytics 4: Opportunities and FAQs

The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...

retail media

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Retail Media: Opportunities and strategies for retailers and brands

In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables...

youtube audio ads

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Navigating the universe of YouTube Audio Ads

With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...

Empowering your digital strategy with creative personalization and AI

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Empowering your digital strategy with creative personalization and AI

Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...

optimize Shopify product feed

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How to optimize a Shopify product feed

Product feed optimization is a fundamental strategy to boost your online store's performance and visibility. In this article, we'll explore what a...

budget allocation

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8 Tips for strategic budget allocation in digital advertising

Allocating your budget strategically can make all the difference between a campaign that soars and one that falls flat. Each campaign presents a...

Enhanced Conversions and Customer Match

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Enhanced Conversions and Customer Match: Maximizing Impact

In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...

 
 

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