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Paula Moreno

Creative trends in digital advertising

Digital advertising creativity continues to break boundaries, adapting to a constantly evolving technological and cultural environment. As we approach 2025, brands are embracing new tools, formats and strategies to connect with increasingly...

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analytics attribution

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
picos estacionales google ads

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

Read More
mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

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rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

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data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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google demand gen campaigns

Google's Demand Generation Campaigns: Unlocking consumer engagement

In today's dynamic consumer landscape, individuals engage with brands across numerous channels and touch points, accessing them at their convenience...

Read More
google display network

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More

clock 5 min read

Creative trends in digital advertising

Digital advertising creativity continues to break boundaries, adapting to a constantly evolving technological and cultural environment. As we approach 2025, brands are embracing new tools, formats and strategies to connect with increasingly...

Read More
analytics attribution

clock 5 min read

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
picos estacionales google ads

clock 4 min read

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

Read More
mastering ad creatives adsmurai

clock 9 min read

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

Read More
visualización de datos

clock 6 min read

Powering Google Analytics 4 data visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

Read More
rich media

clock 8 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
data retention ga4

clock 4 min read

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

Read More
google demand gen campaigns

clock 7 min read

Google's Demand Generation Campaigns: Unlocking consumer engagement

In today's dynamic consumer landscape, individuals engage with brands across numerous channels and touch points, accessing them at their convenience...

Read More
google display network

clock 11 min read

Google Ads Display Network: Reaching a wider audience with visual ads

In the fast-paced digital era, the competition to capture consumer attention has never been more intense. To navigate this dynamic landscape...

Read More
google ai

clock 3 min read

Boost your business success with Google AI

In the world of digital marketing, artificial intelligence (AI) is revolutionizing the way companies reach customers, design impactful creative and...

Read More
 
 

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