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Paula Moreno

retail media

Retail Media: Opportunities and strategies for retailers and brands

In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables retailers to monetize both their physical and digital spaces, relies on the use of first-party data...

Read More
youtube audio ads

Navigating the universe of YouTube Audio Ads

With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...

Read More
Empowering your digital strategy with creative personalization and AI

Empowering your digital strategy with creative personalization and AI

Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...

Read More
optimize Shopify product feed

How to optimize a Shopify product feed

Product feed optimization is a fundamental strategy to boost your online store's performance and visibility. In this article, we'll explore what a...

Read More
budget allocation

8 Tips for strategic budget allocation in digital advertising

Allocating your budget strategically can make all the difference between a campaign that soars and one that falls flat. Each campaign presents a...

Read More
Enhanced Conversions and Customer Match

Enhanced Conversions and Customer Match: Maximizing Impact

In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...

Read More
linkedin ads

Best practices to maximize your LinkedIn Ads campaigns

LinkedIn Ads represents a strategic way to achieve your business goals in a purely professional environment. In an increasingly competitive business...

Read More
Pinterest Conversion API Google Tag Manager

How to set up Pinterest Conversion API with Google Tag Manager

The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...

Read More
google local inventory ads

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....

Read More
google product category

Google Product Category Keys: Visibility for your products

In an environment as competitive as Google Shopping, standing out isn't an option: it's a necessity. And when it comes to visibility, Google Product...

Read More
retail media

clock 10 min read

Retail Media: Opportunities and strategies for retailers and brands

In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables retailers to monetize both their physical and digital spaces, relies on the use of first-party data...

Read More
youtube audio ads

clock 4 min read

Navigating the universe of YouTube Audio Ads

With more than one billion users and an unprecedented global reach, YouTube has established itself in the digital advertising landscape. YouTube has...

Read More
Empowering your digital strategy with creative personalization and AI

clock 6 min read

Empowering your digital strategy with creative personalization and AI

Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...

Read More
optimize Shopify product feed

clock 7 min read

How to optimize a Shopify product feed

Product feed optimization is a fundamental strategy to boost your online store's performance and visibility. In this article, we'll explore what a...

Read More
budget allocation

clock 6 min read

8 Tips for strategic budget allocation in digital advertising

Allocating your budget strategically can make all the difference between a campaign that soars and one that falls flat. Each campaign presents a...

Read More
Enhanced Conversions and Customer Match

clock 6 min read

Enhanced Conversions and Customer Match: Maximizing Impact

In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...

Read More
linkedin ads

clock 6 min read

Best practices to maximize your LinkedIn Ads campaigns

LinkedIn Ads represents a strategic way to achieve your business goals in a purely professional environment. In an increasingly competitive business...

Read More
Pinterest Conversion API Google Tag Manager

clock 3 min read

How to set up Pinterest Conversion API with Google Tag Manager

The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...

Read More
google local inventory ads

clock 3 min read

Optimize your campaigns with Local Inventory Ads (LIA)

In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....

Read More
google product category

clock 5 min read

Google Product Category Keys: Visibility for your products

In an environment as competitive as Google Shopping, standing out isn't an option: it's a necessity. And when it comes to visibility, Google Product...

Read More
 
 

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