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Hints in ChatGPT Ads: from buying keywords to understanding intentions
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Fashion industry trends: how brands are really growing today
For years, the fashion industry has grown driven by a fairly simple formula: more collections, more investment, more visibility. And for a while,...
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Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?
zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...
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From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...
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ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
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UGC and influencers: how to turn authentic content into actionable data
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
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Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
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CAPI for WhatsApp: measure what matters and turn conversations into data
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...