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Paula Moreno

ugc influencers

UGC and influencers: how to turn authentic content into actionable data

For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the mobile phone, from models to everyday people showing everyday things. Every time we open TikTok,...

Read More

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

Read More
Netflix Ads

Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising

For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...

Read More
api whatsapp

CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...

Read More
Whatsapp

Catalogues on WhatsApp: the new conversational showcase

The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...

Read More
AI Mode

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

Read More

AI-powered Lead Ads: How automation is redefining demand generation

For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...

Read More
Pinterest IA

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Campaign Management

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
whatsapp business

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
ugc influencers

clock 4 min read

UGC and influencers: how to turn authentic content into actionable data

For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the mobile phone, from models to everyday people showing everyday things.Every time we open TikTok,...

Read More

clock 5 min read

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

Read More
Netflix Ads

clock 3 min read

Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising

For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...

Read More
api whatsapp

clock 3 min read

CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...

Read More
Whatsapp

clock 3 min read

Catalogues on WhatsApp: the new conversational showcase

The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...

Read More
AI Mode

clock 3 min read

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

Read More

clock 3 min read

AI-powered Lead Ads: How automation is redefining demand generation

For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like ...

Read More
Pinterest IA

clock 3 min read

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Campaign Management

clock 4 min read

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
whatsapp business

clock 2 min read

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
 
 

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