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Paula Moreno

amazon ads

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer optional. Brands compete for just a few seconds of a consumer's time—and in that window, they must...

Read More
facebook ads optimization

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
Youtube ads

What are YouTube Ads and how to use them?

When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...

Read More
tiktok shop

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

Read More
TikTok metrics

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

Read More
marketing mix modeling

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
Facebook Ads

[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Read More
Conversions API

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

Read More
what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More
Social Media Ad Design: Safe Zones and Templates

Social Media Ad Design: Safe Zones and Templates

An attractive ad design in your social media ads can make the difference between the success and failure of your campaign. But how do you make sure...

Read More
amazon ads

clock 3 min read

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer optional. Brands compete for just a few seconds of a consumer's time—and in that window, they must...

Read More
facebook ads optimization

clock 11 min read

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
Youtube ads

clock 6 min read

What are YouTube Ads and how to use them?

When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...

Read More
tiktok shop

clock 7 min read

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

Read More
TikTok metrics

clock 9 min read

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

Read More
marketing mix modeling

clock 5 min read

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
Facebook Ads

clock 10 min read

[Guide] How to create a Facebook Ads campaign step-by-step

In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...

Read More
Conversions API

clock 6 min read

Data privacy and the future cookieless: Conversions API

Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...

Read More
what is dooh advertising

clock 9 min read

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More
Social Media Ad Design: Safe Zones and Templates

clock 5 min read

Social Media Ad Design: Safe Zones and Templates

An attractive ad design in your social media ads can make the difference between the success and failure of your campaign. But how do you make sure...

Read More
 
 

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