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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

analytics attribution

clock 6 min read

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...

crosselling

clock 4 min read

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

aio

clock 3 min read

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

pinterest video ads

clock 5 min read

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

amazon ads

clock 3 min read

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

facebook ads optimization

clock 11 min read

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Youtube ads

clock 6 min read

What are YouTube Ads and how to use them?

When we think of YouTube Ads, many still box it in as “that thing that pops up before your recipe video or the latest podcast episode”. But the truth...

tiktok shop

clock 7 min read

Boost your e-commerce with TikTok Shop

TikTok Shop has revolutionised the way brands interact with their consumers, fusing entertainment with e-commerce in a way never seen before.

TikTok metrics

clock 9 min read

TikTok Metrics and Attribution: A Guide to Measuring Your Success

TikTok has changed the game, becoming one of the most influential and addictive digital advertising platforms (let's be honest) in recent years. Its...

marketing mix modeling

clock 5 min read

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

 
 

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