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ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through endless marketplaces. From comparing prices on Google Shopping to getting recommendations on TikTok....

Read More
ai max

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

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Connected TV

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

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adobe analytics

Adobe Analytics: Custom analytics, advanced reporting, and connection to Google Ads

When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...

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analytics attribution

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
meta ai

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

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crosselling

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

Read More
aio

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

Read More
google demand gen campaigns

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More

clock 4 min read

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through endless marketplaces. From comparing prices on Google Shopping to getting recommendations on TikTok....

Read More
ai max

clock 3 min read

AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

Read More
Connected TV

clock 5 min read

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
adobe analytics

clock 4 min read

Adobe Analytics: Custom analytics, advanced reporting, and connection to Google Ads

When we talk about advanced digital analytics, Adobe Analytics is the name that always comes up. It’s not the easiest or fastest tool to implement,...

Read More
analytics attribution

clock 6 min read

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
meta ai

clock 3 min read

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
crosselling

clock 4 min read

Cross-selling and upselling: How to scale your e-commerce with data intelligence

In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...

Read More
aio

clock 3 min read

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential....

Read More
google demand gen campaigns

clock 5 min read

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

clock 5 min read

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
 
 

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