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How about reaching $39.5 billion sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty Amazon Prime Day ($7.16 billion) or Cyber Monday ($9.4..
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky customers in this market are pushing brands, marketers,..
In the last blogpost we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community in the consumption of video content. Today we..
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
More than a long distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.
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