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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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Blog

Blog

rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly aggressive competitive landscape, this task becomes more challenging with each passing day. Attracting...

Read More
What is GEO and key strategies for content relevance

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
Pinterest IA

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Meta Ads

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...

Read More
GA4

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
social media

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
Campaign Management

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
product performance

Product Performance: How to optimize your catalog in real time?

In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...

Read More
whatsapp business

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
google shopping

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

Read More
rich media

clock 6 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly aggressive competitive landscape, this task becomes more challenging with each passing day.Attracting...

Read More
What is GEO and key strategies for content relevance

clock 7 min read

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
Pinterest IA

clock 3 min read

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Meta Ads

clock 4 min read

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...

Read More
GA4

clock 5 min read

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
social media

clock 4 min read

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
Campaign Management

clock 4 min read

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
product performance

clock 3 min read

Product Performance: How to optimize your catalog in real time?

In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...

Read More
whatsapp business

clock 2 min read

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
google shopping

clock 6 min read

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

Read More
 
 

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