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aio

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential. And we’re not just talking about tweaking bids or swapping creatives. We're talking about...

Read More
google demand gen campaigns

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
Brand Store

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

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ai chatbot

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
organic content

Your organic content needs your creative team (and here's why)

Mental note: publishing organic content without involving your creative team is like trying to bake bread without flour. It might look like...

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ai overview

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

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pinterest video ads

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

Read More
marketing mix modeling

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...

Read More
product feed optimization

Product Feed Optimization: A Key Strategy for E-Commerce Growth

Product feed optimization is a key aspect for e-commerce today, as it can have a significant impact on the visibility, performance and success of...

Read More
aio

clock 3 min read

Artificial Intelligence Optimization (AIO): How to apply AI to maximize performance in digital marketing

In today’s digital ecosystem, where every channel competes for attention and every click counts, optimization is no longer optional, it's essential. And we’re not just talking about tweaking bids or swapping creatives. We're talking about ...

Read More
google demand gen campaigns

clock 5 min read

Google Demand Gen: from discovery to predicting user intent

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
search ads 360

clock 5 min read

Discover Google Search Ads 360: how it works and key features

In an increasingly complex marketing ecosystem, filled with channels, campaigns, and KPIs everywhere, Google Search Ads 360 (SA360) has become the...

Read More
Brand Store

clock 4 min read

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

clock 4 min read

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
organic content

clock 2 min read

Your organic content needs your creative team (and here's why)

Mental note: publishing organic content without involving your creative team is like trying to bake bread without flour. It might look like...

Read More
ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
pinterest video ads

clock 5 min read

Increase your reach and engagement with Pinterest Video Ads

Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly...

Read More
marketing mix modeling

clock 2 min read

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...

Read More
product feed optimization

clock 6 min read

Product Feed Optimization: A Key Strategy for E-Commerce Growth

Product feed optimization is a key aspect for e-commerce today, as it can have a significant impact on the visibility, performance and success of...

Read More
 
 

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